If anyone wants to get higher rankings in search engine results, then he/she needs to consider search engine optimisation. Having a good SEO strategy is the only way by which a website owner can get lots of traffic and desired results. A good strategy is based on different types of search engine optimisation campaigns.
Preparing and implementing an effective SEO campaign will help in increasing brand awareness and getting online business success. In the results, traffic of potential users gets increased on the website with numerous leads and higher chances of conversions.
When it comes to prepare the best result in providing SEO campaigns, then people need to take care of several elements. These people can find a complete step by step guide here.
Step By Step Guide
Step 1: Figure Out Current Situation
Firstly, everyone needs to figure out the current situation or stand of the website and its pages. In the case of a live website, the pages are indexed by the search engine bots and assigned with a ranking. The website owners need to inspect the number of pages that are indexed and all related details such as – position, meta title & description, keywords, and so on. If the content is not visible or indexed, then first everyone should be focused here. Google Search Console is going to be a perfect source for all these things.
Step 2: Inspect The Competitors
The online marketplace is full of competition. Before establishing a business online, companies should have information about their competitors. Dealing with competitors cannot be an easy task. Here, the first step should be taken for the identification of competitors and their market potential. It can be highly beneficial if it becomes possible to figure out their SEO strategy.
For all these things, one should focus on on-page and off-page factors such as – meta tags, page layout, user-friendliness, web design, link building strategy, types of backlinks, and so on. With the use of some analytics tools, it can be possible such as – Ahrefs, SEMrush, and so on.
Having details about competitors is useful in gathering SEO insights and saving lots of time & money in creating the base of the campaign.
Step 3: Get Introduced To Target Audience
Deep information related to the target audience can help in creating a good SEO strategy with ease. On the basis of such stats, the website content is going to be formed as per the requirements of the audience. For making the content impressive and interactive, the professionals are always trying to provide solutions to all types of issues.
Step 4: Keyword Planning
In search engine optimisation, keyword plays the most important role. Keywords are some specific search terms, used by people for finding solutions to queries or availing of specific services. Google keyword planner, ubersuggest, and some other online tools can help in gathering complete information about these elements.
By using the right keywords in content and website optimisation, a website can get ranked in the search results and traffic. In case the search terms are not correct or clear, then it affects the traffic quality. Firstly, people should consider proper research and create a list of all types of keywords such as –
- Long-tail keywords
- Short keywords
- Medium length keywords
- One word keywords
With all these things, the use of Google Trends will be helpful in figuring out current trends and aware of trending topics. It provides assistance in creating a database of semantic keywords.
Step 5: Mobile SEO
The use of mobile phones is getting increased with time. Many people prefer mobile devices over a desktop or other sources for accessing online services and all. By focusing on mobile SEO, it becomes easier to attract traffic. Here, everyone needs to be more focused on mobile users but also try to keep the search engine optimisation campaigns desktop friendly. For such a task, it can be good to access a website with a responsive design.
Step 6: Speed Optimisation
To attract and impress the visitors, the website owners are required to check out numerous things like – webpage loading speed. Having a website with heavy or slowly loading pages never be useful in achieving business goals. The interested ones should add speed optimisation task in an SEO campaign and keep the loading speed faster as they can.
Step 7: Voice Search Optimisation
As we know, how the technology sector is growing rapidly with a big boom in the markets. Now, the voice search feature is showing a great influence everywhere. The users are also interested in accessing such feature and complete their tasks with ease. For getting ranked in all conditions and types of searches, everyone has to consider voice search optimisation. It is useful in dominating the voice search results and hold a good position there also.
Step 8: Scannable Content
In search engine optimisation, “content is king”. A website should be featured with highly scannable content. Some people may be confused here regarding the use of the term “scan” in place of “read”. In reality, the search engine bots are going to scan your content and figure out how much it is user-friendly. A scannable and easy to understand content has the following characteristics.
- Attractive and catchy headings
- Sub headings
- Bold text
- Bullet points
By adding these four characteristics to content, everyone can work on formatting and present data effectively. It will increase the click-through rate.
Step 9: Social Media
Using social media can be a big source of success and strengthening the SEO campaign. Social media provides great assistance in diverting traffic to the website. It can be possible by using multiple platforms such as – Facebook, Instagram, Twitter, and so on.
Step 10: Content Consistency
Updating content on the website at once is not enough. In the beginning, the website owners need to add content to the pages as per their niche and some other major factors. For running the search engine optimisation properly, everyone needs to make updates on the website. These updates can take place in the form of blogs.
Blogs can work as a primary source of sharing detailed information with the audience regarding your services or upcoming updates. With it, the quality of content plays the biggest role here. It should be focused on information and easy to understand.
Step 11: Conversion Optimisation
Conversion optimisation acts like an investment for a safe, secure, and result-oriented future. Here, the experts can consider a survey by which they can gather some major facts about the audience and website. As a result, it becomes easier to define where the visitors are getting confused or start leaving the website. On the basis of such data, website optimisation can be easier.
Step 12: Backlinks
After completing all the above-mentioned steps, the real struggle begins. It is related to the creation of backlinks. While creating the backlinks, everyone needs to make sure, he/she is working on quality instead of quantity. The use of good leverage providing keywords will assist in several ways such as – rich anchor text, ranking oriented results, and so on.
Competitor backlink analysis can be a big helping hand here. It makes the task of link building strategy easier and saves time a lot. As a result, the website gets organic traffic a lot.
Step 13: Local SEO
Brand awareness among locals is the most important element. After getting success in SEO campaigns, it is good to target the local audience. Targeting the locals is useful in increasing local business and hold the market easily.
There are some local listing sources providing by search engines for increasing visibility and showing presences such as – Google My Business, Bing Listings, and so on.
Step 14: Result Measurement
In the final step, the experts should consider a result measurement process. It provides a complete report regarding the SEO campaign that explains how much the campaign was effective, where it was lacking, what improvements will be required, and so on. It also calculates the ROI rate.
It is the procedure, everyone should follow for creating and running a search engine optimisation campaign. For getting more effective results in the future, individuals should keep previous mistakes in mind and try to prevent such errors in the next one.