We all know how important SEO is and why it is such a crucial part of a company’s digital marketing strategy. As technology has made our life easy now day’s people lookup on the internet for anything whether it is for shopping, reviews, locations everything you name that you don’t know about or you want an idea about. Today in this article Raymond Halliwell will tell you about the benefits of SEO. Just like that what your company sells most people will look for products that are similar to make your product pop out above other products you need or should start using SEO. 

What is SEO?  

According to Raymond Halliwell, the technique of obtaining traffic via organic or unpaid search engine result pages is known as search engine optimization. When a person searches a specific word, they search your websites looking for words, phrases, documents, images, and lots of things.

Benefits of SEO 

1- It Can Give You More Reach and Quality Leads

A recent study showed that SEO gives you more leads than any other marketing strategy it has a nearly 15% closure rate while other leads only have 1.7% this shows how important SEO is for your company and websites. 

2- You Can Stay Ahead of Your Competition 

For example, X and Y are two companies, both of them sell the same items, same price, same quality. X has his website optimized for Search engines but Y does not, given the example what do you think will get more customers? One that appears first on the search engine. If you want to keep yourself ahead of the competition do not ignore SEO and make this your best weapon.

3- Allows For Quality Traffic 

If you want more quality visitors to visit your website you not only want to make your website attractive but also you have to optimize your website for SEO. It can undoubtedly assist you in obtaining higher-quality visitors. Keyword research is also important because it allows you to target people that are truly interested in your product. 

4- It Improves User Engagement Rates 

You get quality traffic when your site is optimized if the content of your site matches with the content searcher is searching they will spend more time browsing your website that will lead to more traffic to the website, not traffic but quality traffic. The more time the person spends on your website the more he/she will engage with your brand and the more engagement your website will get in is long-term revenue.

The most common mistake that small businesses do is not optimizing their websites for search engines. If you want to boost your engagement with customers you have to optimize your websites for search engines no one wants to be left behind from their competition so do not ignore SEO. As in the above article, Raymond Halliwell told you about the benefits of SEO. This does not take much time there are many tools you can look up online that will help you to find keywords and will help you to engage more traffic to your website. 

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Hi, I am Raymond Halliwell, a passionate and enthusiastic digital marketing professional with 3 years experience working across Marketing & PR strategy, brand development and digital communications.