The consequences of the global pandemic have summoned businesses in the virtual events sector to find occasions to grow in new ways. Technology and the virtual environment play a significant role here, hence this is why many companies considered shifting to the online sphere to ensure the continuity of their businesses.
Today, virtual events have become the pathway to boost brand value and enhance the reach of global audiences. People can attend online events from their desired locations. The only thing they need to have is a reliable internet connection and a compatible laptop or smartphone. Connecting with attendees virtually is the best alternative when face-to-face meetings or gatherings are forbidden. Moreover, with time, everyone has realized that virtual events platform have their definite set of benefits when compared to live or physical events.
Here are the top 5 benefits of virtual events;
Maximizes Global Reach
Obtaining the perfect date, venue, and time is vital in event planning. When we talk about physical events, it can be a bit challenging to find the perfect location and decide on the count of attendees. You may be worried if the location is comfortable and welcoming for your attendees.
But, with virtual events, all of these concerns are spontaneously eliminated.
Adoption of a virtual environment allows the attendees to visit the events from the convenience of their homes or their desired remote location, provided they have a reliable internet connection and a compatible laptop, smartphone, or tablet. Because online events are so comfortable to attend, the participation percentage is undeniably way higher than an on-site event could have.
Flexible and Cost-effective Alternative
Virtual events are an excellent alternative to save on several expenses and resources. The cost of traveling, hiring a venue, accommodation, food, and drinks get completely eliminated. Virtual events simply require a mere registration fee which is way less than the expenses involved in a physical event.
Virtual events have a lot to offer as compared to physical events. They require less time and capital for advertisement and promotional plans as compared to physical counterparts. Registration and online check-in happen promptly, unlike in-person event check-in methods. Rather, organizers can concentrate fairly on shaping their virtual event a lot more methodical and valuable. For physical events, it is not possible to have a look at the desired flash of the event after its execution. But, with online events getting a glimpse of the missed streams is instantly possible. It happens through the availability of on-demand content that lets you visit the event later according to your preferred time.
Detailed Data Analytics
During a physical event, it’s moderately challenging to maintain track of attendee’s every activity. Situations are a lot easier when we talk about virtual events, conferences, meetings, or exhibitions. It is convenient to prepare the attendee navigation data during virtual events. For example, when a participant entered a live session, attendee hotspots of your event, how many participants used the live chat feature and networking options, which virtual exhibitors booth gained maximum visitors, to how many downloads have been made regarding the content, and many more. With more insights, it becomes way easier to assess the success of an online event.
Accurate data plays a crucial role in taking a follow-up from other attendees and getting their valuable feedback. You can ask your online audience to fill up simple forms to submit their feedback. Using this feedback, you can make necessary improvements for the upcoming virtual events.
Added Value for Exhibitors
Virtual event software offers endless ideas to create sponsor packages and convert your virtual events into lucrative and profitable affairs. Sponsors and exhibitors can readily learn how many participants attended the virtual booth or virtual session, and how many times. For participants, one of the advantages of visiting virtual events is that with zero physical travelings, they can still make time to communicate with more exhibitors and sponsors in real-time.
Another significant aspect of virtual events is endless networking opportunities. It is one of the excellent reasons that can help you host a successful and remarkable online event. Virtual events offer distinguished networking opportunities to interact and network with other attendees, hosts, exhibitors, and speakers in real-time. To promote networking, you can use virtual networking tables that include live chat, audio, and video features to facilitate both 1:1 and group discussions.
At physical events navigating through a crowd of several people to have meaningful interactions with the attendees and exhibitors is not possible every time. At times there are long queues, or an individual may feel reluctant while having face-to-face discussions.
With virtual events, you can readily avoid all these hurdles. Virtual events offer several networking moments that make it a lot easier for the attendees and exhibitors to connect, network, and make meaningful relationships from the comfort of their desired remote locations.
To facilitate networking, choose your virtual venue partner reasonably that can include exciting features to give way to meaningful interactions. You can incorporate 1:1 and group live audio/video chats, exciting games, virtual networking tables, B2B meeting scheduler, AI matchmaking, and many more to make your event a bizarre and unique affair.
Less Promotional and Operational Costs
When you’re conducting a virtual event, you need to strategize your marketing endeavors and plan out your budget accordingly. Even with decisive partnerships, elevating your associates’ brand won’t need printing expenses for conference booklets, huge banners, and buntings. Everything happens digitally and you can expect greater ROI of your commercial spend through email marketing, SEO, and more.
Operating expenses are also managed to be as minimum as an organizer can. You do not have to spend on venue charges, AV production, service personnel, transportation, VIP accommodation, logistics, or F&B. Overall a virtual event requires fewer expenditures compared to an on-site event, with much better and notable results.
The advantages of going virtual are countless. All you need to do is leverage the right event technology and pick the appropriate virtual event platform to make your event unique and realistic.