Almost all the companies we see today have a logo for brand recognition. Logo design is important because it shows what your business is all about. It is what makes the first impression of you on your buyers, even before they approach your platform. In India, several platforms exist for professional logo design. However, a perfect logo design possesses certain qualities. In this guide, I will tell you the top qualities of perfect logo design. All these qualities hold great importance. So, let’s dive in.
Top Qualities Of A Perfect Logo Design
1. Is Pleasing To Eyes
Anything that pleases the eye is valuable as people get attracted to what they see. When someone looks at your logo, he or she must have a blissful experience. Most importantly, it should leave an everlasting first impression on your people.
2. It Should Be Clear
Whether your company is big or a small one, its logo should not be complex. Any logo that is not clear to the people is a total waste of your time and money. If you are creating a logo for your company, make sure you meet your goals and objectives.
3. It Should Be Unique
The logo you have decided for your company should be unique. If other owners find that you have copied some portion of their design, you are surely in trouble. By being unique with your logo, you allow yourself to stand out from the crowd.
4. It Should Be Meaningful
Defining your goals and having some meaning are two different things. Your goals will always be different from what the symbol means to the people. A perfect logo design can have a hidden meaning in every shape and structure it possesses.
5. It Should Be Scalable
In today’s time, a logo should be scalable. This is because everything is going online, and you may require delivering your services on the internet. You should be aware of the fact that different people can have different browsers. Thus, your logo should fit all the screen sizes and resolutions.
6. It Should Have A Primary Color
Flooding your logo with too many colors makes you look like an idiot. You should select a primary color for your overall design. In case of any confusion, you can first use a simple black and white design as the prototype for your logo designing.
7. It Should Fit In Squares And Circles
Squares and circles are the two most common shapes for logo designing. These shapes are perfect for the eyes of the people. Your logo design should be built in such a way that it fits perfectly with these two shapes.
8. It Should Be Animated
Animation has a great role to play in graphic designing as well as logo designing. Nowadays, motion graphics are emerging, giving an extra edge to your logo design. You can tell your brand story in the form of animation with your logo.
9. Avoid A Certain Trend
If you want a perfect logo for your brand, you should definitely avoid any of the designing trends. Using designing trends makes you look unprofessional. Also, these trends could come and go from time to time. You should take professional help to get a unique logo.
Besides choosing shapes, sizes, and colors, you should never forget typography. Everything from font size, face weight to capitalization, and characters come in the typeface. All of them should align with the message you want to send to the people.
You should also consider good readability with logo design. People will not approach your platform if they just can’t understand what you want to say. You should note that your logo should be readable from short and long distances.
12. The ‘First Moment’ Test
The first five seconds are enough to decide whether your logo will go a long way or not. Many of the businesses can’t get attention simply because their logo failed to create a great first impression. Thus, you should be able to get people when they visit your platform the very first time.
13. Matches Your Personality
This is the most difficult thing to get along with. Your logo should match the way you present yourself in front of your audience. It could be color or the designing style that is not matching with your brand. You should take care of all these things.
To Sum Up
Logo designing is a one-time investment for your company. It is not something that you will be editing from time to time. Here, you have seen the top qualities of perfect logo design. A logo design firm might help you in case you are not getting ahead with your company logo design project. Such projects might take months or even a year to get completed. Lastly, your logo should satisfy all the criteria set by you for your company and audience.