My Gen Tec

Tag: live streaming

  • Benefits Of Video Streaming Application Development 

    Benefits Of Video Streaming Application Development 

    A video streaming application is a platform that gives access to its authorized users to consume video content. The word “video streaming” means the continuous flow of video content from the server side to end consumers. 

    Many brands are now focusing on media streaming software development to take first mover advantage. Besides, in the digital world with complete & easy access to the internet, the demand for such platforms has skyrocketed. 

    Companies invest in creating video content to engage more users with their brand. Apart from it, industries like Ed-tech solely rely on on-demand video streaming services. That is why B2B agencies offering video streaming application development services have huge demand. 

    The blog contains details about how such agencies offer value to B2C companies. Also, you would get to know how your brand can be benefited from video streaming app development companies. 

    Need of creating video streaming application development

    There are various benefits of creating media software streaming apps. Though you need to analyze the “why” of it. Therefore, prefer first finding answers to these questions.

    a) Does your business require video content to connect with your audience? 

    b) Is it necessary to hire a third-party company to create such an app?

    c) How would you solve the audience’s queries & add value with this to your audience?

    d) Do you have a variety of content categories in order to hire a video streaming application development company?

    e) Do any of your competitors also have video streaming services? If not, would it be a worthy investment?

    To gain a competitive advantage and audience engagement, it is necessary to take risks. But, relevancy is equally important. That is why an effective analysis and research is necessary before getting into media streaming software development. 

    Benefits of creating streaming apps for your business

    1) Reach the right audience

     It is obvious that your business end goal would be to gain a quality audience. With this service, you get not only a quality audience but boosted potential users. 

    With easy access to the internet, users are globally available. Video streaming application improves your business scalability if you market your product effectively.

    2) Improved conversion rate

    A major factor that impacts revenue is conversion rate. If you have a poor conversion rate, your invested money could go in vain. That is why businesses are interested in hiring B2B companies with video streaming application development services. 

    With collaboration, the app gets better UI/UX design and improved features. Thus brands offer a better product to the final user and improve retention rates. It finally leads to an increase in conversions.  

    3) Better insights & analytics

    Say, you have an Ed-tech startup offering e-learning solutions to students and additional support to educational institutions. By collaborating with video streaming application service providers, you can get better insights from our subscribers. 

    You can analyze the impact of virtual events through your app and track subscribers’ behavior. The analytics would be fruitful for your business functioning by allowing you to form better business strategies. 

    4) Access additional service- DRM

    It is one of the fewest features that not all streaming app development companies can provide. Digital rights management, short for DRM, is a method of securing content from piracy & hacking. 

    With this service, you can secure your content. Few of the features that DRM offers are:

    a) Restricts content sharing

    b) Prohibits unauthorized users to access content

    c) Watermarking

    d) Limits the accessible time for consuming content, and much more. 

    5) High-quality Video Streaming

    It is a feature that no users want in low quality. Of course, professional video streaming service providers offer quality streaming that boosts your app’s quality. 

    Without any technical glitches and errors, your audience consumes your content without any problems. It impacts your business positively as they tend to connect more with your app. 

    6) Customer support

    It becomes challenging to resolve technical errors when you have no experience with video streaming services. Interestingly, you get a complete support team that assists you with every detail. 

    7) Safety & security of data

    Companies hesitate to go for third-party collaboration because of security reasons. Hire professionals who know it better. 

    Final Thoughts

    These are some of the major benefits that you get when you hire professional video streaming application development companies. But, to update your brand app with a video streaming service, you must research the best service provider. Otherwise, your resources invested would not result in the expected outcomes.

  • When is Live Streaming better than Pre-Recorded?

    When is Live Streaming better than Pre-Recorded?

    The fascinating idea of live streaming was developed in 1995 when the first broadcast was done. Since then, the world of live streaming has seen rapid developments. What then seemed like a far-fetched dream, soon became a common commodity to use for millions of people free of cost, especially with the help of newly developed platforms. The question still arises,

    What is Live Streaming?

    The term ‘live’ in ‘live streaming’ refers to real-time events. It means that the streaming of the content happens simultaneously along with its creation, recording, and broadcasting to the world over the internet. It allows the ease of coverage while transmitting an event to the audience at the same time as its occurrence. These broadcasts can be browsed over any given online platform at the ease of a person’s home. Live streaming is becoming more popular every passing day amongst business owners and professionals who want to interact with their audience or customers on a personal level and make a connection with them despite the barrier of physical distance that exists between the two.

    What are the Advantages of Live Streaming?  

    Live streaming is still a very young age yet, it is becoming popular at a very fast pace. This is because the professionals and the creators see the potential that live streaming possesses.

    1. Allows targeting a specific niche:

    Live streaming is a very powerful tool that allows controlling the viewer by letting them view only specific content at a specific time. This attracts only that group of audience who is genuinely interested in the content and cares enough to join in at a specific time.

    2. Less Documentation time:

    Since the stream is live, there is no scope for Pre-recordings or Re-takes which saves a lot of documentation time and also storage.

    3. Real-time Stream:

    Since the stream is live at the time of occurrence of the shoot, it allows people to engage in real-time events that are happening in any part of the world giving them access to everything on their laptop/T.V./mobile phones.

    4. Interactive in nature:

    Since the videos and audios are not pre-recorded, the host is speaking live on the stream, they can directly interact with the audience and thus giving the audience also a chance to speak their minds and share their thoughts with the host as well as other audience, which is not the case in pre-recorded sessions.

    5. Re-purposing the streamed content:

    Since live streaming allows the host to record the content as well, it can also be used later for purposes like videography, vlogs, etc., and can be made available to people to re-watch.

    6. Cost-efficient:

    Since companies spend a lot of money on advertising, live-streaming can be an alternative option for them which will cut their advertising costs as it is cheaper than others and also increase the reach to a greater mass.

    7. Revenue Generator:

    Since many companies sponsor live streams by allowing their advertisements to be run in between breaks in the stream, the host can either generate revenue or stream free of cost with the sponsor money, thus again allowing it to cut the cost.

    These live streams can be hosted online by anyone who has good internet services and a platform that aids the requirements. Although many people try to handle the streams by themselves, professional help can always make the process much easier and more effective. Since the guided platforms have the more technical knowledge and much greater reach for the audience, taking their help might prove beneficial to the one hosting the stream. There are several other reasons why the streaming should be done from a recording studio with a guided professional help and not from any workplace or in the comfort of one’s home.

    Why should Live Streaming be done through a Recording Studio?

    1. Highly Convenient:

    In cases where the host is not familiar with the streaming technology, looking forward to some streaming services is always the safest option.

    2. Affordable:

    Since the cost of equipment required for streaming is hefty, it is not a smart choice to buy them all for occasional streams. Renting out a studio is always an affordable option.

    3. Streamlined Quality and Experience:

    Streaming through a free platform might not give a high-quality streaming experience for the viewers, hence a good quality content delivery network along with robust infrastructure is necessary.

    4. Fewer Distractions:

    Since it is a live stream, losing a connection in between might interrupt the purpose of the stream. Hence, being in a studio might save you from connectivity issues. Also, the studios are acoustically treated to not let other sounds disturb the ongoing stream which otherwise, might not be a case elsewhere.

    5. Tracking and Analysis:

    A good platform with adequate infrastructure will allow a host to track the amount of live audience that sits throughout the stream and also provide a detailed analysis on how to improve the statistics for future streams allowing the host to get feedback on the stream.

    Not only these few listed reasons like reliability, customization, cost-effectiveness, secure live streaming tool, better online event streaming platform, etc., streaming from a recording studio provides many other benefits also.

    Conclusion

    Thus, live streaming proves to be an extremely powerful tool that can help a business grow, a voice to be heard by millions, or a content creator showcases their talent. Its main motive is to connect to a greater audience in the targeted niche.

    Being on platforms that allow live-streaming gives a strong message to the audience that the host is technologically forward and cares enough to grow their business/profession/content by reaching out. These platforms give voice to people to move forward and bring their ideas to the table for people to appreciate and accept. They cultivate and create a broader base for the host to display their raw potential for creating a base audience who judges them.