Why Amazon Shuts Down Secret Fertility-Tracking Project
Posted on December 18, 2025 by Jordan Hayes
Amazon quietly ends its four-year “Encore” initiative to build an at-home fertility monitor, laying off about 100 staff amid technical hurdles and a company-wide cost-cutting push. Amazon has shut down a 4-year-old secret program to develop a fertility monitoring device and companion smartphone app, according to recent reports. The effort – codenamed Encore (also referred […]