My Gen Tec

Tag: Google ads

  • 10 Reasons Why You Should Use Google Ads?

    10 Reasons Why You Should Use Google Ads?

    Google Ads is suitable for almost any type of business. Of course, you have to invest time and money, but the good news is that you can track results and measure your return on investment (ROI) right from the start. This does not mean you should invest your entire budget and forgo other marketing and communication efforts. All companies and brands are involved in advertising (also through platform branding), organic positioning, inbound marketing, e-mail marketing, press offices, social media, etc. The balance is always dynamic and can vary greatly from company to company, depending on the sector, life cycle stage, offer characteristics, and marketing strategy.

    It is always finds its place because of the many features that make it versatile, including the #1 reason out of 10 reasons to use Google Ads. If you want to learn it you can join our Digital Marketing Course in Chandigarh. 

    Let’s know the 10 Reason For Using the Google Ads

    1. Google Ads is Scalable

    What is the biggest advantage of the scalability of a marketing tool? It is not that it can be used for companies of all sizes, but that you can start with small projects and gradually increase your investment to increase efficiency. Google Ads works exactly like that, and more and more companies are starting to use it. Create campaigns with a small budget and measure results. If you find that your conversion value is much higher than your investment, you should increase your budget to get more customers and more revenue.

    2. Google Ads Are Measurable

    “Measurable results” is a recurring mantra at all levels of marketing and communications. Unfortunately, the KPIs used often need to be better understood or have little relevance to the company. What is the impact of thousands of likes on social networks and millions of potential readers in an advertising activity or press office? Google Ads is one of the most transparent and measurable online channels. One. This is because it provides hundreds of metrics that help you understand the effectiveness of your individual campaigns and ads and quickly understand what works and what doesn’t.

    3. Google Ads Are Versatile

    Google Ads gives you many options to adapt your campaign to any need. For example, you can target precise targets with personalized messages. You can, e.g., show specific ads to users who search for certain phrases. If you, e.g., sell shoes, you can show different ads to people searching for “men’s shoes” or “women’s shoes.” The public, if not, sells some. But variables are not just keywords. You can target your ads based on location, time of day, language, and device. In addition, ad extensions allow you to present relevant information based on context (internal links, phone numbers, physical location, etc.).

    4. Google Ads is Easier Than You Think

    Google Ads is a platform designed to allow anyone to advertise online. That’s why a range of training tools to get your campaigns up and running in no time, as well as a complete, easily accessible support platform, are offered by Google. If you’re new to using these tools, you might need a little help setting up your campaigns for the first time and not making rookie mistakes that could waste your time and money. But if you want, you can run the campaign yourself with a little effort.

    5. Google Ads Works in The Short Term

    It can take months for startups and new websites to see the first SEO results, especially in a highly competitive environment. It takes time to gain authority and connections. On the other hand, Google Ads is a good solution to get traffic quickly and start testing which keywords are worth placing. If your term generates conversions, getting an organic ranking is worth it.

    6. Google Ads is Also Good For Your Brand Image

    Google Ads can certainly be very useful in generating many different types of sales and conversions, but the sometimes underestimated effect is boosting your perceived image, especially for smaller brands. In fact, through micro-targeting, you can give the audience the impression that you are running a large-scale campaign and have been featured in major magazines and online portals, increasing your credibility and noticeable position.

    7. More and More Google Ads Appear in Search Results

    Google Ads is how Google gets most of its revenue. This is also why Google search results pages (SERPs) have changed over the years, giving more and more space to sponsored results and hurting organic results. This may be bad news for users, but it is an option for those who want to move forward. Promote your business by showing high-converting ads.

    8. Google Ads Have Different Formats

    Google has added more and more ad formats over the years, including product groups and in-video ads on YouTube. Not only do different formats open the door to different creative solutions, but best of all, extensions translate into more effective ads that are tailored to the context in which they appear.

    9. Integration of Google Ads With Other Marketing Channels

    Remarketing is one of the most powerful tools in Google Ads. This means the ability to write custom channels for people who have already expressed interest in your business from any source (social media, email marketing, SEO). With remarketing, you can “follow” people who visit your site thanks to cookies and show you ads and advertisements on a regular basis to help them remember your brand when they want to. You can also see exactly which items he saw. This is why the ROI for remarketing ads is much higher than average.

    10. Also Used by Competitors

    It seems like a small thing, but in the end, it is one of the main reasons why businesses use Google Ads. Look at your competitor’s ad and see why you couldn’t be there instead. It is unfortunate that, at this point, your competitors are probably already outperforming you, you have loyal customers, and they are investing more and more.

     

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  • Top 5 Google Ad Strategies to Improve your B2B Sales

    Top 5 Google Ad Strategies to Improve your B2B Sales

    Online shopping is a new trend everywhere. It is the most convenient way to shop online and get your order delivered at the doorstep. According to the study, the trend of online shopping is expected to increase by 2024. So, why not companies focus on Google ad strategies to make online shopping equally profitable?

    Marketers in every niche try to figure out the shortest path to success. With Google ad strategies, you would add wings to your B2B sales and get the profits into your bank account easily.

    Google shopping ads are not new in business marketing. Often, you click on a random site and notice different ads running on the sidebars. They ultimately catch your attention and drop by the host site to shop online instantly.

    If you are wondering about some effective ways to make this approach fruitful, then this post is for you. I have enlisted 5 Google ad strategies that can make online shopping worth the trend.

    5 Exciting Google Ad Strategies that will ultimately increase Your B2B Sales

    1. Personalize your campaigns

    People often search for creating customized campaigns on The B2B Crowd. The answer seems quite challenging sometimes, but it holds a lot of meaning for you.

    The first step is to create several campaigns and set different priorities for each, i.e. high, medium, and low. It is the most effective way to target specific searches in the niche. For this step, you need to develop some negative keywords for every campaign. It will let you control the searches of the particular product that is the best seller among all.

    2. Evaluate your pricing strategy

    One of the most significant Google ad strategies is to evaluate your pricing. This means you have to consider the competition that can hinder your B2B sales to a great extent.

    The price of any product is the most crucial element in influencing the purchasing power of your buyer. In this way, you should not let your competitors beat you and direct the interest of the buyers to their products. Play smart and see what adjustments you can make here.

    3. A/B testing you should never ignore

    To make your campaign win the marketing game, you should not forget to perform A/B testing. Among many Google ad strategies, you will find it more relevant and effective in driving B2B sales.

    A/B testing can be performed using different techniques. Somewhere you want to go with testing the priority setting, others could be ad groups, or even negative keywords strategy.

    Other than this, you can also test product groups, which are likely to give you better conversion in less time. Hence, A/B testing will allow you to evaluate the balance between your bid strategy and campaign structure. This way, you can improve your B2B sales and know the worth of marketing for achieving future goals.

    4. Make your product pages worth-browsing

    It is important to optimize your product pages to get better results. Google shopping ads check for the content but never target specific keywords. In this way, you should not forget to apply Google ad strategies to optimize your product page according to the standards.

    Hence, you need to include keywords in your page and product titles, image alt text, meta description, and product description as well. It will help you to show your products to the buyers on an effective search.

    5. Segment your traffic

    Another important strategy to drive B2B sales through Google shopping ads is segmenting the traffic. It allows you to address a specific audience that relates to your returning customers.

    It means that this audience would behave similarly to your target audience. They are likely to perform online shopping that is similar to your customers, and it will definitely give an instant boost.

    With this approach, you can increase engagement, build connections, and improve the performance of your business effectively.

    Final Thoughts

    Nothing is as better as online shopping. Today, every brand or business is offering online services to their prospects to broaden their scope in the digital world. It is not only feasible for every company to cater to the needs of its customers, but it also the most convenient method for buyers as well.

    Since Google is the only platform to acquire diversified business services, you need to follow some rules to make yourself strong and prominent. The ad campaign is not a new formula in business marketing. However, Google advanced the approach in many different ways.

    This post was to make you aware of Google ad strategies that should be accounted for whenever you launch a new shopping ad. It will definitely drive your B2B sales and improve performance like never before.