Why should you consider these tools in your brand-building strategy? Consider this: surprisingly, almost 90% of online buyers purchase based on brand reviews. In the current world, where information is available as a click away and dominated by social media, one negative comment that goes unnoticed will make your brand wane and chase off patrons.
So, here’s where our blog comes into play. Today, we will focus on the tools used in brand monitoring, describing the best options and their detailed characteristics. From the newly minted brand that requires achieving the first goal to the large brands, our recommended list of the best monitoring tools will be useful in making the correct choices.
What Brand Monitoring Tools Are?
Brand monitoring is like having a personal detective for your brand on the Internet. It tracks all the mentions, conversations, and sentiments from users towards your brand.
So, why is that so crucial nowadays? Let us break it down for you below:
It Protects Your Reputation: Brand monitoring makes it easier to respond to many a time negative comments or feedback regarding your brand before they go viral and become a full-fledged brand disaster.
Understand Your Audience: By using brand monitoring tools, you can gain insights into what your audience is talking about your brand, the things they like, the things they dislike, and other things they want.
Analyze Market: This involves following your competitors’ online activities so that you can note arising trends, determine your position on a particular industry level, and adapt to existing strategies.
Measure Your Impact: Using the service, you should be able to track the success of specific marketing strategies and general brand promotions by identifying the number of mentions over a given period.
In short, brand monitoring tools, armed with their swords and shields, serve as your brand’s loyal protectors in the social media world, keeping your reputation clean, enhancing your insights about your consumers, demonstrating the advantages of your brand over competitor brands, and enabling you to get the right measurement for the success of your brand.
11 Best Brand Monitoring Tool List Your Brand Must Use
Brand monitoring tools are out there like fish in the sea, and choosing the right tool for your business can be tiresome. But fear not! Here is a list of the ten tools currently trending in the international market.
These tools range from real-time monitoring to full-on sentiment analysis tools.
Brand24
Brand24 is a versatile brand tracking application that empowers brands with real-time notification of their brand mentions across social networking sites, blogs, news sites, and other web locations.
Key Features:
- Social media monitoring
- Sentiment analysis
- Influencer identification
Pros: The features that define it include ease of use, access to features, alert services, and reports options.
Cons: Lack of extended data processing functionality, and the prices can be rather high for big enterprises.
Hootsuite
It is a social media dashboard that aids in managing various brand social media profiles. It also enables the monitoring of mentions, hashtags, and keywords on various social media platforms.
Key Features:
- Social media scheduling
- Analytics dashboard
- Team collaboration
Pros: Social media automation tool, a large selection of connected applications and services.
Cons: The additional monitoring tools available in the paid plans may require some time to get used to for some users.
Mention
Mention is yet another one of the best brand monitoring tools. It helps you monitor your brand by sending you alerts whenever your brand is mentioned anywhere on the Internet, on social media, on news sites, and a whole lot more.
Key Features:
- Real-time monitoring
- Social media analytics
- Competitor tracking
Pros: Despite the fairly small number of features, the app offers useful functions such as easy setup, customized alerts, and coverage of a vast number of channels.
Cons: Some users have described real-time monitoring as lagging at times, and some upper features are missing in the cheaper plans.
Google Alerts
Google Alerts is an easy and free method of brand tracking that emails the user when the mentioned keywords appear on the web.
Key Features:
- Keyword alerts
- Customizable frequency
Pros: Completely free of use, simple to set up, and encompasses many sources.
Cons: Few customization choices are available, and it does not contain the features of a very sophisticated business analytics program.
Sprout Social
Sprout Social is a specialized social media software that organizes social media use and monitors brand activity.
Key Features:
- Social media analytics
- CRM integration
- Team collaboration
Pros: Strong, actionable insights, great usability, outstanding help.
The cons are that they can be more expensive than other solutions and that some customers might be confused by the layout of the programs.
Talkwalker
Talkwalker is enterprise-level brand tracking software that provides services like keyword analysis, brand emotion tracking, and competitor comparison.
Key Features:
- Social listening
- Image recognition
- Crisis management
Pros: It offers a wide array of analytical tools, flexible widgets on the main panel, and the possibility of working in several languages.
The cons are that the program is very difficult to use and not affordable for everyone. In addition, performing the main functions is not free and requires payment for the more advanced ones.
Awario
Awario is a social media monitoring tool that gives you instant alerts and sentiment analysis of brand mentions, talks, and trends on the web.
Key Features:
- Social listening
- Influencer identification
- Competitive analysis
Pros: The platform has the functionality of easy installation, intuitive navigation for users, and convenient options for drawing reports and templates.
Cons: limited coverage of targeted smaller social media platforms and real-time monitoring may experience a few seconds of lag.
Semrush
While Semrush is designed as a vast tool for digital marketing professionals, it naturally encompasses the basic possibility of brand monitoring.
Key Features:
- Brand mentions tracking
- Competitive intelligence
- Content analysis
Pros: Broad-ranging, highly developed applied databases, precise analysis.
Cons: Longer preparation time. The disadvantage could be seen as a disadvantage because the product may be confusing for new users due to the higher price point.
Social Mention
Social Mention is a free brand monitoring tools that performs real-time social media searches combined with sentiment analysis and research on top keywords.
Key Features:
- Real-time search
- Sentiment analysis
- Top keywords tracking
Pros: You can access them for free, and with an easy-to-operate interface, you can obtain results in real time.
Cons: It has fewer features than the pro version, and at times, it is inaccurate when measuring sentiments.
Ahrefs
Ahrefs is primarily known as an SEO tool; however, businesses can also use it for checking brand names on the Internet, backlink analysis, and competitor monitoring.
Key Features:
- Backlink analysis
- Content explorer
- Competitor analysis
Pros: SEO tools, effectiveness, reliability, account database.
Cons: A higher price range could be a drawback for first-timers and newcomers.
Meltwater
Meltwater is one of advanced one in brand monitoring tool list designed for business clients. It provides them with the possibilities of monitoring, social media listening, and media intelligence.
Key Features:
- Media monitoring
- Social media analytics
- Influencer engagement
Pros: Full of traditional and social media monitoring, Complex analysis and detailed statistics, and Fully configurable widgets.
Cons: It’s expensive, and some features may not be easy to use if the user does not undergo a stringent training program.
This list of the best brand monitoring tools provides not only the applications’ features but also their pros and cons for your convenience. From small-scale brands to established ones, if you are still not using a brand monitoring tools, then understand that you are lagging behind the competition. To build a successful brand, you must be one step ahead of your competitors.
Conclusion
As the online world grows more complex, we cannot deny the importance and necessity of brand monitoring tools as your brand’s protectors. In today’s quick and dynamic world, these tools are of great importance to stay alert to any circumstances that may affect your business, especially your public image.
From forwarded alerts to detailed analysis, they enable you to shield and enhance your brand in perceiving the eyes of the target market.
So, when exploring a range, do not forget that the tool must be chosen based on the specific problem to be solved.
For any brand, whether a new start-up or a large corporation, it is a must, not a choice, to embark on brand monitoring tools in the current market. So, equip yourself with the best tools possible to empower your brand’s online presence.
FAQs
What are brand monitoring tools?
brand monitoring tools capture coverage, mentions, and sentiments shared about brands throughout the Internet. They assist brands in monitoring their image, understanding consumers’ attitudes, and discovering areas of interest within social media platforms.
How do I choose the best brand monitoring tools for my business?
Coverage, monitoring, simplicity, reporting, and costs can be compared. It evaluates your business requirements, checks for feedback, and offers to select the best solution.
What are the benefits of using a brand monitoring service?
Brand monitoring services are essentially about risk mitigation, competitive advantage management, and gaining valuable information regarding strategic business execution. These services enable brands to stay competitive within the market and address customers’ feedback.
Can small businesses benefit from brand monitoring tools?
Yes, using the brand tracking tools is beneficial for the brands of all sizes. With these tools, brand’s online reputation can be easily handled and it islo improves customer relation
