Tag: salesforce

19 Salesforce Testing Interview Questions for Job Success

If you’re preparing for a Salesforce testing role, you know how crucial it is to understand the platform inside and out. With its dynamic elements, automation capabilities, and unique constraints like Governor Limits, Salesforce testing offers challenges that require specific skills and strategies. In this article, we’ll cover 19 essential Salesforce testing interview questions along with answers to help you ace your interview. From core Salesforce testing concepts to automation, Apex testing, integrations, and performance optimization, these insights will give you the confidence and knowledge to impress your interviewer and excel in your role.

Q1. What is Salesforce testing and how does it differ from testing of other web applications?
Salesforce Testing ensures that everything, from features to customizations in the Salesforce platform, works the way it is supposed to. Unlike most web applications, Salesforce has dynamic elements such as workflows, triggers, Visualforce pages, and Lightning components. Moreover, Salesforce also has its own restriction rules known as Governor Limits, which add even more constraints on how much data or processing you can handle at once. Therefore, tests need to consider these limits to avoid errors.

Q2. What are the types of testing that you have performed while using Salesforce?
• Functional Testing: Testing the app to check whether it is working according to the needs of the business.
• Integration Testing: Whether Salesforce integrates well with other systems or not.
• System Testing: The testing of the whole system end-to-end for any problems.
• User Acceptance Testing: Whether everything works well for real users and helps achieve business goals.

Q3. List the challenges that you faced while testing on Salesforce and how you overcame these challenges.
Salesforce Testing involves dealing with dynamic page elements, constant updates, and Governor Limits. Here is how I manage issues:
• Use dynamic locators in automation scripts when the element location is dynamic.
• Keep track of every Salesforce release to be well-prepared for unexpected scenarios.
• Make sure that governor limits are taken into consideration.

Q4. What are governor limits, and why do these matter in testing?
Governor Limits: think of them as Salesforce’s defense mechanism against overusing or exploiting one’s Salesforce resources.

Q5. Which Salesforce automation tools have you used? What are the benefits of each?
Selenium: Open source, flexible & friendly with UI testing.
Provar: Developed for Salesforce, easy-to-manage test cases.
TestNG: Provides very detailed reports and is well-organized in accordance with the test case. Tests are executed much faster. The extent of errors decreases with the increase in coverage.

Q6. How do I build tests for Lightning versus Classic components?
Lightning components are a bit more complex because they use dynamic HTML and Shadow DOM. To handle this, tools like Selenium 4 are required, and sometimes the JavaScriptExecutor is needed to handle those elements that are hard to interact with.

Q7. What is one Salesforce process you automated most? How did it help?
I automated the lead conversion process using Selenium and TestNG. It would take 3 hours to complete the task manually; it takes just 30 minutes when automation tools are used. We could also run tests after every new release without putting in any extra effort.

Q8. How do you design test cases for Salesforce objects?
• Identify key fields, relationships, and validations.
• Test cases for simple operations like create, update, and delete.
• Positive tests (what should work) and negative tests (what should not work).

Q9. Describe a challenging Salesforce testing scenario you have encountered.
I once tried to test a pretty complex approval workflow for opportunities. Here’s how I went about it:
• Developed multiple test data for each step of the approval process.
• verified what happened at each stage.
• I automated the process, which involved verifying emails and the updation of records.

Q10. How would you make Salesforce accommodate dynamic items and changeable requirements?
• Apply dynamic locators as well as flexible XPath techniques.
• Utilize the Page Object Model (POM) for the tests to be neatly maintained and easy to update.
• Review and update test cases regularly to keep up with changing business needs.

Q11. What is an Apex Test Class, and how would you write one?
It would notify you if your Apex code worked the way it should. Deploying code on Salesforce requires at least 75% code coverage. Here’s an easy example:

apex
@isTest
public class SampleTestClass {
@isTest static void testMethod() {
Account acc = new Account(Name = ‘Test Account’);
insert ACC;
System.assertEquals(‘Test Account’, acc.Name);
}
}

Q12. How would you know you have sufficiently tested all code of a given Apex class?
You have to write test methods that should cover good inputs, bad inputs, and edge cases. To deploy the code in Salesforce, you need at least 75% code coverage.

Q13. What is the difference between positive and negative test cases for an Apex trigger?
• Positive test cases: Test what the code will do when given good inputs.
• Negative test cases: Try checking if the code will work with invalid inputs, null values, or missing data.

5. Data validation and security testing

Q14. How would you test data integrity in Salesforce testing?
• It does not change in objects.
• Validate field-level validations as well as relationships.
• Any operations or integrations should not result in data corruption.

Q15. What will be the validation methods of Salesforce role-based security?
• Develop different roles and user profiles.
• Check who is seeing what user information or performing actions.
• Test permission sets and sharing rules to ensure that access is correctly configured.

Q16. How do you test data migration in Salesforce?
• Pre-migration: Confirm that the mapping is properly backed up.
• Use the utility of data loader for data migration.
• Post-migration: check whether everything is okay or not using SOQL queries

Q17. How would you test the integration of Salesforce with third-party systems?
• Verify the Request and Response Payload
• Test error handling and the capability of the system (to timeout).
• Third-party tools such as Postman and SoapUI may also be used.

Q18. What problems did you face while testing the APIs and how did you resolve them?
• Authentication problems: OAuth 2.0.
• Rate limits: Maintain a track record of API usage.
• Data consistency: Test in a sandbox environment before implementation.

Q19. How would you test the performance of Salesforce?
I would test its loading with tools such as JMeter, simulate its working with high loads, and then check for response times. Recently, for example, I optimized nested SOQLs and added indexes to correct a slow query.

January 28, 2025
Integrating Salesforce with Marketing Automation

In today’s rapidly evolving business landscape, organizations need to harness the power of technology and automation to stay ahead of the competition. When it comes to managing customer relationships and driving revenue, integrating Salesforce with marketing automation emerges as a winning combination. This dynamic duo empowers businesses to streamline their sales and marketing processes, enhance customer engagement, and unlock valuable insights. In this blog post, we’ll explore the benefits, challenges, and best practices of integrating Salesforce with marketing automation, highlighting how this integration can be a game-changer for businesses.

The Rise of Salesforce and Marketing Automation

Salesforce and marketing automation have individually revolutionized the way businesses operate. Salesforce is the world’s leading customer relationship management (CRM) platform, empowering organizations to manage their sales, marketing, and customer service processes effectively. On the other hand, marketing automation tools offer advanced capabilities to streamline marketing efforts, including lead nurturing, email campaigns, and analytics. The integration of these two powerhouses amplifies their impact and opens new avenues for businesses to drive revenue and customer engagement.

Benefits of Integrating Salesforce with Marketing Automation

Streamlined Lead Management:
Integrating Salesforce with marketing automation allows businesses to seamlessly transfer lead data between the two systems. This integration ensures a smooth handoff from marketing to sales, eliminating manual data entry and reducing the risk of data errors. Marketing automation nurtures leads with personalized content, while Salesforce provides sales teams with a unified view of leads, enabling timely follow-ups and improved conversion rates.

Enhanced Marketing Campaigns:
By integrating Salesforce with marketing automation, businesses can supercharge their marketing campaigns. The integration enables marketers to leverage Salesforce data to create targeted and personalized campaigns based on customer preferences, purchase history, and engagement patterns. Real-time synchronization between the systems ensures that marketing efforts are always up to date, leading to more effective campaigns and higher ROI.

Overcoming Integration Challenges

While the integration of Salesforce and marketing automation brings immense benefits, it is not without its challenges. Some common hurdles include:

Data Integration:
Integrating two complex systems like Salesforce and marketing automation requires careful planning and attention to data mapping. It’s crucial to define the data fields that need to be synchronized, ensuring a seamless flow of information between the two platforms. Proper data hygiene practices and regular maintenance are essential to maintain data integrity and accuracy.

System Compatibility:
Different marketing automation tools may have varying degrees of compatibility with Salesforce. Before integrating, businesses need to ensure that their chosen marketing automation platform offers robust integration capabilities with Salesforce. Working closely with IT and leveraging the expertise of integration consultants can help overcome compatibility issues.

Best Practices for Successful Integration

To ensure a successful integration of Salesforce with marketing automation, businesses should follow these best practices:

Set Clear Objectives:
Before embarking on the integration journey, clearly define your goals and objectives. Identify key performance indicators (KPIs) to measure the success of the integration and align them with your overall business strategy.

Involve Stakeholders:
Engage stakeholders from both the sales and marketing teams throughout the integration process. Gather their input, address concerns, and ensure that the integration meets their specific needs. This collaborative approach fosters adoption and buy-in from all parties involved.

Integration Use Cases

Lead Nurturing and Scoring:
By integrating Salesforce with marketing automation, businesses can implement lead nurturing programs that automatically deliver personalized content to prospects based on their behavior, demographics, and interests. Lead scoring enables the identification of high-quality leads, empowering sales teams to prioritize their efforts and close deals faster.

Campaign ROI Tracking:
The integration allows marketers to track the ROI of their campaigns more accurately. By connecting marketing automation data with Salesforce’s revenue tracking capabilities, businesses can measure the impact of their campaigns on revenue generation. This insight enables marketers to optimize their strategies, allocate resources effectively, and focus on activities that yield the highest returns.

Personalized Customer Journeys:
Integrating Salesforce with marketing automation enables businesses to create personalized customer journeys based on individual interactions and preferences. By leveraging customer data from Salesforce, marketers can deliver tailored content and offers at each stage of the buyer’s journey, fostering engagement and increasing conversion rates. This personalized approach strengthens customer relationships and drives long-term loyalty.

Steps to a Successful Integration

Evaluate Integration Options:
Research and evaluate different integration options available in the market. Consider factors such as ease of use, scalability, and the level of support provided by the integration solution. Choose a solution that aligns with your business requirements and offers seamless connectivity between Salesforce and your marketing automation platform.

Plan Data Mapping:
Define the data fields and objects that need to be synchronized between Salesforce and your marketing automation tool. Determine how data will flow between the systems, ensuring that critical information, such as leads, contacts, and opportunities, is accurately transferred. Map out the integration process and establish guidelines for data hygiene and maintenance.

Implementation and Testing

Collaborate with IT and Integration Experts:
Work closely with your IT department and Salesforce integration consultants to implement the integration successfully. Their expertise will ensure that the integration is configured correctly, data is mapped accurately, and any technical challenges are addressed promptly. Regular communication and collaboration throughout the implementation process are vital to achieving a seamless integration.

Test and Validate:
Thoroughly test the integration before going live. Validate data synchronization, ensure that workflows and automation rules are functioning as intended, and verify that all systems are communicating effectively. Identify and resolve any issues or discrepancies to guarantee a smooth transition and optimal performance.

Training and Adoption

Provide Training and Documentation:
Offer comprehensive training to sales and marketing teams on how to leverage the integrated systems effectively. Provide detailed documentation, user guides, and resources to support their understanding and usage of the integrated solution. Encourage employees to ask questions, provide feedback, and share best practices to foster adoption and ongoing improvement.

Monitor and Measure Adoption:
Regularly monitor the adoption and usage of the integrated systems. Track key metrics, such as user activity, lead conversion rates, and campaign performance, to gauge the impact of the integration on revenue and customer engagement. Use this data to identify areas for improvement and refine your strategies as needed.

Continuous Optimization

Analyze and Refine Workflows:
Regularly review and analyze the workflows and processes established through the integration. Identify bottlenecks, redundancies, or areas for optimization. Leverage automation and advanced analytics capabilities to streamline and improve the efficiency of your sales and marketing operations continually.

Data Governance and Quality Control:
Maintain data hygiene and governance practices to ensure the accuracy and integrity of the integrated data. Implement processes for data cleansing, deduplication, and regular data audits. Establish protocols for resolving data conflicts and discrepancies promptly, minimizing the risk of errors and data inconsistency.

The Future of Integration

As technology continues to advance, the integration between Salesforce and marketing automation will only become more powerful and seamless. AI-powered analytics, predictive lead scoring, and advanced personalization capabilities will enable businesses to further optimize their revenue-driving strategies. The integration will play a crucial role in supporting omni-channel marketing efforts, leveraging data from various touchpoints to deliver cohesive and personalized experiences across multiple platforms.

Conclusion

Integrating Salesforce with marketing automation presents a game-changing opportunity for businesses to drive revenue growth and enhance customer engagement. By streamlining lead management, enhancing marketing campaigns, and gaining valuable insights, organizations can optimize their sales and marketing efforts. While challenges may arise during the integration process, careful planning, collaboration, and adherence to best practices can ensure a successful implementation.

As businesses continue to evolve in a technology-driven world, the integration of Salesforce with marketing automation will remain a vital strategy for maximizing customer interactions, increasing conversions, and delivering personalized experiences. By harnessing the power of this dynamic duo, organizations can propel their revenue and customer engagement to new heights, staying ahead of the competition and fostering long-term success.

June 1, 2023
Benefits of WhatsApp Salesforce Marketing Cloud Integration

Marketing across the globe has been experiencing a more complex environment than ever before. With a huge number of customers, it can get a wholesome task to keep track of interactions with each customer with your brand.

Another challenge is to deliver personalized experiences and make sure the right content is landing through the right communication channel accessible by each one of them.

To eliminate these challenges, Salesforce introduced Marketing Cloud, which many brands trust. What’s better to start checking off this fuss list by integrating Salesforce Marketing Cloud with WhatsApp?

This blog is all about WhatsApp Salesforce Marketing Cloud Integration, its benefits, and how it will turn out for businesses.

What is Salesforce Marketing Cloud?

One of the most popular marketing platforms is Salesforce Marketing Cloud. It allows businesses to smoothen marketing campaigns across different interaction channels. You can use tools to manage customer data, design marketing campaigns, and track customer interactions with your brand at every stage of their journey.

SFMC or Salesforce Marketing Cloud fetches real-time data so your teams can curate personalized engagement strategies in alignment with customers’ preferences. This stimulates two-way communication among customers and marketers.

You can measure, enhance and analyze the performance of your marketing efforts and the loyalty of your customers with intelligent predictive analytics and reports & dashboards.

What is WhatsApp integration with Salesforce Marketing Cloud?

WhatsApp integration with Salesforce Marketing Cloud empowers businesses in optimizing customer interactions. By leveraging the Business API, you can effortlessly establish communication with your customers and target audiences via WhatsApp. It also adds the benefits of conversations within the boundaries of Marketing Cloud.

This integration simplifies the process of sending and receiving messages over WhatsApp. Further, it supports marketers in creating automated responses to frequently asked questions.

Businesses must apply for access to WhatsApp’s Business API as it’s a prerequisite for integration. Once you receive the approval, you can commence the integration process following the guidelines that Salesforce Marketing Cloud and WhatsApp shared.

Benefits of WhatsApp Salesforce Marketing Cloud Integration

Once WhatsApp integration with Salesforce Marketing Cloud is done, get ready to reap all these benefits and witness enhanced customer satisfaction:

1. Improved Customer Engagement

You can take your business to the next level with the game-changing integration of WhatsApp and Salesforce Marketing Cloud. This powerful combination allows businesses to engage with their customers in real time, creating a personalized experience that fosters deep connections and lasting loyalty. Now, no more impersonal customer interactions, and hello to a world where your customers feel heard, appreciated, and understood.

2. Efficient Management of Customer Conversations

Gone are the days of slow and frustrating customer support experiences. With the integration of the Marketing Cloud with WhatsApp, businesses can now seamlessly manage customer conversations, leading to faster and more efficient handling of inquiries. As a result, customers receive prompt and satisfying responses, ultimately leading to a remarkable experience that keeps them returning for more.

3. Well-Managed Customer Data

With Salesforce Marketing Cloud, businesses have access to a suite of tools that empowers them to manage customer data, leading to the creation of bespoke marketing campaigns that resonate with their target audience. By integrating WhatsApp into this ecosystem, businesses can glean even more valuable customer data, fueling the development of even more targeted and personalized campaigns that are bound to captivate and connect with their customers on a deeper level.

4. Higher Conversion Rates

Connecting with your customers at the right moment for interaction will create a powerful bond that can drive your conversion rates and inspire brand loyalty. Customers want to feel heard and understood, and when you provide them with a personalized experience that speaks directly to their needs, they’re more likely to become long-term customers and brand advocates.

5. Automation of Marketing Campaigns

With the integration of automated responses to common customer inquiries, businesses can streamline their operations and optimize their marketing campaigns. Teams can provide quick and accurate customer service while freeing valuable resources to focus on other important business tasks by automating routine interactions. This saves time and ensures that customers receive on-demand high-quality support, which leads to increased satisfaction and loyalty.

6. Bottleneck tight Security

Nothing beats the powerful integration of WhatsApp and Salesforce Marketing Cloud when protecting customer data. By utilizing end-to-end encryption, this integration ensures that customer conversations are kept completely secure and protected from unauthorized access. This level of security helps businesses comply with data privacy regulations, establish trust with customers, and boost their confidence in the brand. With this integration, businesses can rest assured that their customer’s personal information is always safe, creating a positive reputation in the marketplace and promoting long-term customer loyalty.

7. Better Customer Service

You can leverage the integration’s real-time engagement capabilities; businesses can provide personalized and seamless customer support that drives strong customer relationships and enhances overall satisfaction. With the ability to respond to customer inquiries instantly, businesses can establish themselves as reliable and responsive brands, earning customers’ trust and loyalty. This integration enables businesses to elevate their customer service game, creating a unique experience that sets them apart.

8. Integration with Other Marketing Channels

With Salesforce Marketing Cloud’s comprehensive suite of tools for managing marketing campaigns across multiple channels such as email, social media, and mobile, businesses can reach their customers with seamless and effective outreach. By integrating WhatsApp into this strategy, businesses can offer their customers a more personalized and engaging experience, creating deeper connections and fostering brand loyalty.

9. Analytics and Reporting

Salesforce Marketing Cloud is equipped with powerful analytics and reporting tools. Businesses can easily monitor the performance of their marketing campaigns across different channels like email, social media, and mobile. However, the integration with WhatsApp takes things up by providing businesses with additional customer data to analyze and leverage. By tapping into this data, businesses can obtain valuable insights into customer behavior, preferences, and pain points, fine-tuning their marketing campaigns and providing even more customized and engaging customer experiences.

How does the integration between WhatsApp and Salesforce Marketing Cloud work?

First, businesses need to have access to the WhatsApp Business API. Then, they can easily set up the integration by following the clear instructions provided by WhatsApp and Salesforce Marketing Cloud.

With this integration, businesses can manage all their WhatsApp conversations directly from the Marketing Cloud platform. This makes it much easier for businesses to send and receive messages, as they can do so through a single platform.

Not only does this streamline the communication process, it also provides businesses with more customer data. By analyzing this data, businesses can create more targeted and personalized marketing campaigns that resonate deeply with their customers.

Conclusion

To sum up, the integration of WhatsApp and Salesforce Marketing Cloud offers a range of advantages to businesses, such as enhanced customer engagement, streamlined customer conversation management, and improved security.

This integration empowers businesses to create personalized and targeted marketing campaigns that deliver exceptional customer experiences. To harness the potential of WhatsApp Integration with Salesforce Marketing Cloud, the best way to integrate is from an experienced Salesforce Integration service provider.

Not only will your team be relieved from any unavoidable circumstances, but integration will be seamless, and you will be backed up by industry experts in case any setbacks arise post-integration.

May 17, 2023
Importance of Cloud Computing in the Manufacturing Industry

Cloud computing is spreading its presence all over the place and in every industry. It is considered the best solution for remote availability and data security. Every Manufacturing business can rely on cloud computing and here are some of the benefits that make it an unmatched strategy.

Data security and real-time availability are the two most important factors in any business model. Moving to the cloud can be a significant step in the business’s growth and help them manage and maintain its local IT infrastructure.

Using technological firms like Salesforce consulting partners in UK can help a manufacturing industry grow. Applying the cloud can manage every piece of data and keep it secure for later use.

Cloud Computing in Manufacturing: 15 Reasons Why Is It Necessary?

The manufacturing sector needs quick delivery and high output levels to stay up in the modern world. Cloud computing is one of the crucial factors in manufacturing as it can maintain a secure connection with customers and improve supply chain management.

While keeping up with security compliances, manufacturers can use the cloud and solve issues faster and make greater revenue. The manufacturing sector benefits from the speed with which cloud computing can deploy everything from software to raw processing capacity. There are endless benefits to moving manufacturing infrastructure to the cloud.

Top 15 Benefits Of The Cloud In The Manufacturing Industry

1. Cloud Marketing

With the help of cloud computing, a business can get the best suitable to track the progress of any marketing campaign. Manufacturers can reach more users and get the maximum efficiency from every campaign. It can also help in making growth-driven strategy development. A business can make the most of proper cloud marketing and increase sales channels.

2. Production And Inventory Management

Cloud computing is helpful in managing the production of a manufacturing company. It can also help in matching the demand in the market and making adequate strategies to keep up with production. Inventory can be managed with the cloud and users can get to know about the stocks available.

3. Supply Chain Management

With the help of cloud solutions, manufacturing businesses can collaborate in their business effectively. Additionally, cloud-based supply chain management is helpful in connecting the entire business processes and offers inventory management with better planning.

4. Use of Cloud-Based ERP

A business can get efficient with its operations with enterprise resource planning. It is very easy with ERP to get remote access to data. It can manage financial and sales operations while performing smooth and powerful integration. Cloud-based ERP can shape the business with a data-driven approach.

5. Time and Waste Management

The majority of manufacturing businesses use a labour-intensive approach that is expensive and unreliable in terms of productivity. The manufacturing sector requires an infrastructure with a minimum amount of human interface. With a cloud-based approach, manufacturing units can save time and accuracy of production with proper waste management.

6. Agility in Processes With Global Deployment

Cloud computing enables manufacturing businesses to expand their operations to a much larger scale. It helps in the global deployment of the business. In order to stay up with the continuously changing world, manufacturers can work with real-time data and detect issues. With on-demand data availability and improved analytics capabilities, it is a simplified process to manufacture and increase productivity.

7. Centralised Management

In cloud computing models, centralised management of the programs from any system can enhance the operations of the manufacturing business. It not only saves time but also gives the best results to the users when it comes to keeping every data piece of the business together.

8. Quality Decision Making

Applying the cloud in a manufacturing unit makes efficient operations with automatic decision-making based on artificial intelligence. It helps in reducing costs as can make decisions based on data. It improves business performance and brings about operational transparency so that every person in the organisation is always viewing the same data record.

9. Enhanced Data Security

In manufacturing and production, cloud computing produces a transparent, high-performance synchronisation of all the data present. Easy and universal access to data makes it simple to choose customer-specific needs. With tight-end security, a single manufacturing unit can monitor the full production process without any cyber risk.

10. On-Demand Solutions With Reduced Cost

Manufacturing businesses can witness increased efficiency to meet the production goals of an organisation with the cloud. It can increase accuracy with reduced costs as businesses can plan and modify their production needs as required. Production in the manufacturing unit can be increased and reduced as per the demand from the market with an AI approach in the cloud.

11. Disaster Recovery

Downtime and disaster can affect a business model very drastically. With the cloud in manufacturing, it is easy to avoid data loss and control the processes after any disaster. Downtime in services increases the output and reputation of the brand. Cloud-based services offer rapid data recovery in all types of emergency situations, including power outages and natural disasters.

12. Auto Updates

A business must keep up to date with the latest features of the software in order to be successful, and with the cloud, it is easier than ever. Without any human involvement, applications based on the cloud can automatically update themselves. This feature of the cloud helps to reduce the time and money wasted on outside IT consulting by IT professionals.

13. Importance For Environment

Cloud infrastructures support environmental proactiveness by reducing paper waste. It helps in increasing energy efficiency and reducing carbon footprints, which makes it one of the important factors for sustainability. This requires lesser hardware equipment which also reduces maintenance costs for an organisation.

14. Insights and Analysis

By utilising the cloud for their business, manufacturers can extract useful insights from their data. It helps in predictive analytics and strategy development for the growth of the business. It gives them advantages over competitors. Factors like quality improvement, sales forecasting, or preventative maintenance can be affected positively by this.

15. Simplified Collaboration

Collaboration is very crucial for large manufacturing businesses. With the remote availability of data, communication and collaboration are also improved among various units of a manufacturing business. It can also improve data sharing with high-end security and businesses can get real-time updates from every unit.

Cloud is Suitable For Your Manufacturing Business

You should upgrade your business to the cloud if it isn’t already. This will make it more efficient and can deliver benefits to your business. Cloud computing has advantages for all sizes and types of manufacturing businesses. It offers businesses a dependable computing ecosystem for overall long-term growth.

Cloud technology will remain vital to the manufacturing sector for a very long time and you should take advantage of it as soon as possible. With cloud services from web development agency UK, you can easily manage and scale up your manufacturing business to the next level.

It can not only boost productivity but also keeps data and records secure. It is possible to reach your manufacturing goals in no time and in a precise manner with the help of experts. It is the demand of the future and keeping up with this can give you an edge over your competitors.

December 6, 2022