The truth is, you can’t expect your business to prosper without effective marketing. The good news is that you don’t need to empty your pockets to achieve positive results. Whether you’re trying to make the top online ranking list or bring awareness to your brand, there’s always a marketing solution.
Jacek Michalski, an expert in the industry, discusses seven low-cost ideas to boost the marketing of your small business.
Put Together a Marketing Strategy
The only way for your business to see long-term growth is to have a concrete marketing strategy. Developing a plan allows you to have a clear roadmap as to what you can do and what you hope to achieve.
What’s more, this vital step doesn’t need to cost a thing and is an excellent way to get a few creative marketing ideas brewing.
One of the best times to put together a strategy is when you draw up your business plan. That way, you’ll have all the information at your disposal and can set up a realistic advertising budget.
Create a Professional Website
One of the best marketing ideas for a small business is to create a professional website. It allows you to connect to your potential customers, explaining the services you offer, and how they can contact you.
First impressions are everything, and the look of your website will either attract or deter potential customers. You need to ensure you present your brand appropriately. The last thing you want is for potential leads to think your service is sloppy because of a poorly designed website.
It’s fair to say that these days, without a digital presence, your company won’t survive. That doesn’t mean you have to fork out loads of cash either. You’ll find tons of free online tools that let you create a funky website that’s sure to get attention.
Capitalise on Social Media
If you’re looking for a cheap advertising tool with amazing benefits, look no further than social media. There are around 3.8 billion people active on social platforms today, so why not take advantage of this massive sales funnel?
The trick to effectively utilising social media is using the right channel. It all depends on the type of service you offer and which platforms your customers use. The only way you’ll get a clear picture of this is by doing research.
What are your competitors doing, and what type of content attracts attention? Experiment with new ideas to figure out what works and what doesn’t. You can then focus your attention on successful campaigns and improve them over time.
Create a Blog
Putting together a blog on your company’s webpage is a brilliant way to attract new leads. It’s relatively easy to set up and can help boost the SEO (Search Engine Optimisation) of your site.
Create content around what you know and provide quality information for your customers. A valuable blog helps readers make decisions and learn about new topics. It also creates strong brand awareness as customers will see you as a trusted authority in your industry.
The trick to blogging is to remain consistent. Keep developing content and prospects will continue to flock to you.
Use Video Marketing
Another way to grab your customer’s attention is through video marketing. What’s more, advertising through this medium doesn’t need to use up your budget. You can use a plethora of cost-effective techniques to deliver quality content to your audience.
One example is to broadcast live on social media platforms like Instagram or Facebook. Another way to connect with potential leads is by hosting a webinar.
A good tip to remember is to keep your content brief and to the point. There are a few studies on the optimal time for an advertisement, but generally, you should stick to the two-minute mark.
Engage With Your Local Community
One of the biggest mistakes a company can make is forgetting about its local community. It doesn’t require massive spending, and you can get additional business advertising ideas. It also gives you the chance to learn how to introduce your brand to new customers.
One idea is to host an event. It gives you the chance to let people know who you are and what services you provide. Another idea is to share your knowledge at a convention, or apply for a business award to give your company credibility.
Host a Contest
A fantastic way to create brand awareness is by hosting a competition or giving away a raffle. A contest will help bring in leads for your business and generate more brand recognition. You could also use this opportunity to give away items emblazoned with your company name.
Conclusion
There are many different cost-effective ways to market your small business; all it takes is a bit of creativity and dedication.
