My Gen Tec

Month: October 2020

  • The COVID Pandemic Has Accelerated Demand for a More Skilled Workforce

    The COVID Pandemic Has Accelerated Demand for a More Skilled Workforce

    The world is experiencing an unexpected lockdown due to the COVID-19 pandemic. In this tough time, organizations, companies, and even governments are adopting automation and digitalization in each and every sector possible. All of them want to cut the cost and increase efficiency. This pandemic time has brought about a wave of automation, and thus climbing up the skills ladder is the best way to stay ahead of others. 

    Many economists, labor experts, and business leaders have been warning for years that there will be a wave of automation and digitalization that will totally change the workforce, and only highly skilled people can face the wave. There is a debate and confusion about the jobs which are at risk and how soon it will recover. The future of work will be based on three factors and dimensions: “work” ( what can be automated ), “workforce” (who can do the work), and “workplace” (where the work can be done). 

    The current situation has forced companies to move to the different workplace and workforce models. The current situation has truly accelerated mindset shifts and demand for the future of work, workforce, and workplace. Now businesses are trying to prefer an optional and alternative workforce model and leveraging the gig economy to cut the cost and efficiency. 

    Some of the jobs often require digital skills in the present economy. But they are not considered as technical jobs. Several jobs are now transformed by technology and updated skills such as Project manager, Sales representative, Graphics designer, Customer service specialist, Software developer, Data Analyst, Financial analyst, Digital marketing specialist, Sales representative, IT support / Help desk, IT administrator, etc. To make themselves eligible for such jobs, professionals are taking up training programs like TOGAF training, data science course, digital marketing online course, and more. Due to this pandemic situation, technological advancement is setting new models for interaction between employees, companies, and customers.

    Central Texas  Workforce Solutions says learning new skills can help people find jobs

     As millions of people have lost their jobs during this crisis, employees are allowing only skilled staff to continue their job and work. So this time it is necessary to learn new skills being an upgraded version of your own skills and mindset. Research says that around 10 million people may find new work or place, during and after the pandemic.

    Several organizations and businesses will shift to the new digital business and operating models. They will require a new and skilled workforce that can handle the tasks digitally, to operate and meet the goals. With this current situation and economy, all the businesses are scrambling to adjust to the new normal. There is a forecast of the following key themes that shows the accelerated demand for a new and skilled workforce.

    Digital Nationalism

    Digital innovations, new technologies, and ecosystems propositions are increasingly giving a large part of the economic value. Rapid investments are going to be made in this sector, as it plays out in the soaring valuation of big tech. In this period of trying, it is expected to expand regulatory frameworks and increase scrutiny on merger and acquisition (M&A) activities.

    Digital Labour

    The COVID-19 pandemic should accelerate the shift towards digital labor and automation. Businesses would want to reduce dependence on the personal workforce, they will seek efficiency in scale deployment of digital labor technologies. This labor shift could be the storm for the adoption of such digital technologies. 

    Workplace For The Future

     During this tough and unpredictable time, this pandemic could mark a turning point in how and where people work. It has transformed people’s approach to work, flexibility, mobility, and reliable working models. Everyone is expecting an acceleration of alternative work delivery models as well as a technically skilled workforce and employment constructs. All these new work models would be powered and monitored by digital platforms for realization.

    Digital Skills

    Digital technologies are always evolving and innovate something new time by time. It will rapidly power the competitive age for companies in the market. The roles for the job and workforce would be built on a theme of skills: Functional/Domain skills, Professional skills, and Digital skills. This is a great opportunity for the companies to focus on the digital and skilled talent base and uplift this downtime to build a skilled foundation and workforce. 

    Tech Foundations

    This COVID-19 pandemic can provide opportunities to business leaders to carefully generate and evaluate the technological landscape and find the new pathway to achieve the goals through a new technical workforce.

    In this crisis, businesses are facing losses that affect their solvency and operations, especially small companies and enterprises. Millions of workers are harmed and threatened by layoff or income loss. This impact is harsh on unprotected workers and the most vulnerable groups in the informal economy. Billions of workers (almost 38% of the global workforce) are having jobs in the sectors That are facing a severe decline in output and a high risk of unemployment or displacement. Even before the current crisis, new ways of working and advanced technologies were disrupting skills and jobs. 

    Bottom Line

    This pandemic is having a dramatic impact on the workforce in every sector globally. It is causing an increase in demand for the new skilled workforce that will generate efficiency and low-cost production for the problem facing companies and employees. Not only private sectors, but government sectors and policies need to focus on providing relief to the workforce and protect their livelihood. They need to think about investing in long-term remote-working foundations with upskilling approaches. Also, they can adopt an agile approach to strategic planning for a skilled workforce.

  • 7 Low-Cost Marketing Ideas for Small Businesses

    7 Low-Cost Marketing Ideas for Small Businesses

    The truth is, you can’t expect your business to prosper without effective marketing. The good news is that you don’t need to empty your pockets to achieve positive results. Whether you’re trying to make the top online ranking list or bring awareness to your brand, there’s always a marketing solution.

    Jacek Michalski, an expert in the industry, discusses seven low-cost ideas to boost the marketing of your small business. 

    Put Together a Marketing Strategy

    The only way for your business to see long-term growth is to have a concrete marketing strategy. Developing a plan allows you to have a clear roadmap as to what you can do and what you hope to achieve. 

    What’s more, this vital step doesn’t need to cost a thing and is an excellent way to get a few creative marketing ideas brewing. 

    One of the best times to put together a strategy is when you draw up your business plan. That way, you’ll have all the information at your disposal and can set up a realistic advertising budget. 

    Create a Professional Website

    One of the best marketing ideas for a small business is to create a professional website. It allows you to connect to your potential customers, explaining the services you offer, and how they can contact you.

    First impressions are everything, and the look of your website will either attract or deter potential customers. You need to ensure you present your brand appropriately. The last thing you want is for potential leads to think your service is sloppy because of a poorly designed website. 

    It’s fair to say that these days, without a digital presence, your company won’t survive. That doesn’t mean you have to fork out loads of cash either. You’ll find tons of free online tools that let you create a funky website that’s sure to get attention. 

    Capitalise on Social Media

    If you’re looking for a cheap advertising tool with amazing benefits, look no further than social media. There are around 3.8 billion people active on social platforms today, so why not take advantage of this massive sales funnel?

    The trick to effectively utilising social media is using the right channel. It all depends on the type of service you offer and which platforms your customers use. The only way you’ll get a clear picture of this is by doing research. 

    What are your competitors doing, and what type of content attracts attention? Experiment with new ideas to figure out what works and what doesn’t. You can then focus your attention on successful campaigns and improve them over time.     

    Create a Blog

    Putting together a blog on your company’s webpage is a brilliant way to attract new leads. It’s relatively easy to set up and can help boost the SEO (Search Engine Optimisation) of your site. 

    Create content around what you know and provide quality information for your customers. A valuable blog helps readers make decisions and learn about new topics. It also creates strong brand awareness as customers will see you as a trusted authority in your industry. 

    The trick to blogging is to remain consistent. Keep developing content and prospects will continue to flock to you.  

    Use Video Marketing

    Another way to grab your customer’s attention is through video marketing. What’s more, advertising through this medium doesn’t need to use up your budget. You can use a plethora of cost-effective techniques to deliver quality content to your audience. 

    One example is to broadcast live on social media platforms like Instagram or Facebook. Another way to connect with potential leads is by hosting a webinar. 

    A good tip to remember is to keep your content brief and to the point. There are a few studies on the optimal time for an advertisement, but generally, you should stick to the two-minute mark.   

    Engage With Your Local Community

    One of the biggest mistakes a company can make is forgetting about its local community. It doesn’t require massive spending, and you can get additional business advertising ideas. It also gives you the chance to learn how to introduce your brand to new customers.

    One idea is to host an event. It gives you the chance to let people know who you are and what services you provide. Another idea is to share your knowledge at a convention, or apply for a business award to give your company credibility. 

    Host a Contest 

    A fantastic way to create brand awareness is by hosting a competition or giving away a raffle. A contest will help bring in leads for your business and generate more brand recognition. You could also use this opportunity to give away items emblazoned with your company name. 

    Conclusion

    There are many different cost-effective ways to market your small business; all it takes is a bit of creativity and dedication. 

  • Auto Dialer Software in Market for Call Centers

    Auto Dialer Software in Market for Call Centers

    Most call software run numerous at once. The outbound calling efforts vary from one another in a few viewpoints including objectives, scale, and nature. In the time of omnichannel client correspondence, no call place can run shifting outbound calling efforts proficiently without changing from regular outbound dialing frameworks to cloud-based auto dialer programming. 

    Not at all like conventional dialing frameworks, auto dialers dial many phone numbers from an information base consequently. The cloud-based auto dialers don’t run on the call communities on location IT framework. Rather, they run a distant server farm which is given and overseen by the cloud communication specialist organizations. 

    Hence, the organizations can use cloud-facilitated auto dialing software to mechanize and speed up outbound calling without bringing about forthright and repeating infrastructural cost. Notwithstanding facilitating outbound dialing, the auto dialer programming additionally has the ability to identify no answers, busy calls, separated calls, replying mail, and phone messages astutely. 

    They move the outbound call to a live specialist or play a pre-recorded voice message just when the call is replied by a genuine individual. The new-age auto dialing administration further assistance call focuses to deal with various and changed outbound calling efforts by giving a lot of modern highlights. A call community even has the choice to look over changed sorts of auto dialer programming – predictive dialer, preview dialer, and power dialer. 

    The auto dialers contrast from one another in a few perspectives including dialing mode uphold. The call habitats need to utilize the fitting dialing mode dependent on the necessities of individual outbound calling efforts. 

    For example, a few missions may require client collaboration personalization, while others underscore on upgrading client associations. Consequently, chiefs must comprehend different kinds of auto dialer programming before looking at their highlights. 

    3 Most Common Types of Auto Dialer Software 

    We should see the three most normal sorts of auto dialers: 

    1. Power Dialer/Progressive Dialer 

    Dissimilar to preview dialer, power dialer doesn’t permit a specialist to choose about putting a call or skipping a phone number. Rather, the Auto Dialer programming places the following outbound call when a specialist wraps up the current call. Thus, a force dialer is more powerful than a review dialer in an expanding number of associations among clients and operators. 

    The auto dialer software further permits operators to get to key client data while setting the outbound call. The customization choices gave by cloud-based power dialer further permit administrators to set a call proportion as indicated by task needs and operator accessibility. 

    Many call places influence power dialer to support exchanging and up-selling exercises. The force dialers help call focuses to support client experience by limiting the quantity of quiet calls and deserted calls. 

    2. Preview Dialer 

    Like manual dialers, Preview Dialer furnishes operators with alternatives to put an outbound call or avoid explicit phone numbers. This kind of Auto Dialer empowers operators to see key client data before starting the outbound call. The on-time admittance to significant client information causes operators to design the outbound calling measure and customize customer communication. 

    Yet, a call place can’t utilize review dialers to interface with an enormous number of existing and possible clients in a short measure of time. Many call centers nowadays use preview dialer for running small organization for outbound promoting efforts and make outbound calling measure result-profitable. The review dialers further make it simpler for specialists to deal with complex client cases. 

    3. Predictive Dialer 

    Not at all like preview and power dialer, Predictive Dialer Software dial numerous phone numbers one after another. They further use pacing calculation to choose when a specialist will be accessible to deal with the following outbound call. The auto dialer place outbound calls before a specialist wraps up the current call. 

    Thus, predictive dialer are more powerful than different sorts of auto dialer programming in improving associations among clients and outbound specialists. 

    Many call centers nowadays influence predictive dialer to facilitate enormous scope outbound calling efforts by reaching more clients and possibilities in a short measure of time. However, the call communities need to send sufficient operators to limit call drops or deserted calls while utilizing prescient dialers. 

    The new age cloud-facilitated predictive dailer programming accompanies powerful highlights to help call centers dial the client contact number at the perfect time. They further assistance chiefs to lessen relinquished calls by a few customized options. The directors can utilize the customization alternatives to control both dialing rate and dialing speed.