My Gen Tec

Tag: SEO

  • 11 Best Brand Monitoring Tools Your Brand Needs

    11 Best Brand Monitoring Tools Your Brand Needs

    Why should you consider these tools in your brand-building strategy? Consider this: surprisingly, almost 90% of online buyers purchase based on brand reviews. In the current world, where information is available as a click away and dominated by social media, one negative comment that goes unnoticed will make your brand wane and chase off patrons.

    So, here’s where our blog comes into play. Today, we will focus on the tools used in brand monitoring, describing the best options and their detailed characteristics. From the newly minted brand that requires achieving the first goal to the large brands, our recommended list of the best monitoring tools will be useful in making the correct choices.

    What Brand Monitoring Tools Are?

    Brand monitoring is like having a personal detective for your brand on the Internet. It tracks all the mentions, conversations, and sentiments from users towards your brand. 

    So, why is that so crucial nowadays? Let us break it down for you below:

    It Protects Your Reputation: Brand monitoring makes it easier to respond to many a time negative comments or feedback regarding your brand before they go viral and become a full-fledged brand disaster. 

    Understand Your Audience: By using brand monitoring tools, you can gain insights into what your audience is talking about your brand, the things they like, the things they dislike, and other things they want.

    Analyze Market: This involves following your competitors’ online activities so that you can note arising trends, determine your position on a particular industry level, and adapt to existing strategies. 

    Measure Your Impact: Using the service, you should be able to track the success of specific marketing strategies and general brand promotions by identifying the number of mentions over a given period. 

    In short, brand monitoring tools, armed with their swords and shields, serve as your brand’s loyal protectors in the social media world, keeping your reputation clean, enhancing your insights about your consumers, demonstrating the advantages of your brand over competitor brands, and enabling you to get the right measurement for the success of your brand.

    11 Best Brand Monitoring Tool List Your Brand Must Use

    Brand monitoring tools are out there like fish in the sea, and choosing the right tool for your business can be tiresome. But fear not! Here is a list of the ten tools currently trending in the international market. 

    These tools range from real-time monitoring to full-on sentiment analysis tools. 

    Brand24  

    Brand24 is a versatile brand tracking application that empowers brands with real-time notification of their brand mentions across social networking sites, blogs, news sites, and other web locations. 

    Key Features: 

    • Social media monitoring 
    • Sentiment analysis 
    • Influencer identification 

    Pros: The features that define it include ease of use, access to features, alert services, and reports options. 

    Cons: Lack of extended data processing functionality, and the prices can be rather high for big enterprises. 

    Hootsuite 

    It is a social media dashboard that aids in managing various brand social media profiles. It also enables the monitoring of mentions, hashtags, and keywords on various social media platforms. 

    Key Features: 

    • Social media scheduling  
    • Analytics dashboard 
    • Team collaboration 

    Pros: Social media automation tool, a large selection of connected applications and services. 

    Cons: The additional monitoring tools available in the paid plans may require some time to get used to for some users. 

    Mention 

    Mention is yet another one of the best brand monitoring tools. It helps you monitor your brand by sending you alerts whenever your brand is mentioned anywhere on the Internet, on social media, on news sites, and a whole lot more. 

    Key Features: 

    • Real-time monitoring 
    • Social media analytics 
    • Competitor tracking 

    Pros: Despite the fairly small number of features, the app offers useful functions such as easy setup, customized alerts, and coverage of a vast number of channels. 

    Cons: Some users have described real-time monitoring as lagging at times, and some upper features are missing in the cheaper plans. 

    Google Alerts 

    Google Alerts is an easy and free method of brand tracking that emails the user when the mentioned keywords appear on the web. 

    Key Features: 

    • Keyword alerts  
    • Customizable frequency 

    Pros: Completely free of use, simple to set up, and encompasses many sources. 

    Cons: Few customization choices are available, and it does not contain the features of a very sophisticated business analytics program. 

    Sprout Social 

    Sprout Social is a specialized social media software that organizes social media use and monitors brand activity. 

    Key Features: 

    • Social media analytics 
    • CRM integration 
    • Team collaboration 

    Pros: Strong, actionable insights, great usability, outstanding help. 

    The cons are that they can be more expensive than other solutions and that some customers might be confused by the layout of the programs. 

    Talkwalker 

    Talkwalker is enterprise-level brand tracking software that provides services like keyword analysis, brand emotion tracking, and competitor comparison. 

    Key Features: 

    • Social listening 
    • Image recognition 
    • Crisis management 

    Pros: It offers a wide array of analytical tools, flexible widgets on the main panel, and the possibility of working in several languages. 

    The cons are that the program is very difficult to use and not affordable for everyone. In addition, performing the main functions is not free and requires payment for the more advanced ones. 

    Awario

    Awario is a social media monitoring tool that gives you instant alerts and sentiment analysis of brand mentions, talks, and trends on the web.

    Key Features:

    • Social listening
    • Influencer identification
    • Competitive analysis

    Pros: The platform has the functionality of easy installation, intuitive navigation for users, and convenient options for drawing reports and templates.

    Cons: limited coverage of targeted smaller social media platforms and real-time monitoring may experience a few seconds of lag.

    Semrush

    While Semrush is designed as a vast tool for digital marketing professionals, it naturally encompasses the basic possibility of brand monitoring.

    Key Features:

    • Brand mentions tracking
    • Competitive intelligence
    • Content analysis

    Pros: Broad-ranging, highly developed applied databases, precise analysis.

    Cons: Longer preparation time. The disadvantage could be seen as a disadvantage because the product may be confusing for new users due to the higher price point.

    Social Mention

    Social Mention is a free brand monitoring tools that performs real-time social media searches combined with sentiment analysis and research on top keywords.

    Key Features:

    • Real-time search
    • Sentiment analysis
    • Top keywords tracking

    Pros: You can access them for free, and with an easy-to-operate interface, you can obtain results in real time.

    Cons: It has fewer features than the pro version, and at times, it is inaccurate when measuring sentiments.

    Ahrefs 

    Ahrefs is primarily known as an SEO tool; however, businesses can also use it for checking brand names on the Internet, backlink analysis, and competitor monitoring. 

    Key Features: 

    • Backlink analysis 
    • Content explorer 
    • Competitor analysis 

    Pros: SEO tools, effectiveness, reliability, account database. 

    Cons: A higher price range could be a drawback for first-timers and newcomers. 

    Meltwater 

    Meltwater is one of advanced one in brand monitoring tool list designed for business clients. It provides them with the possibilities of monitoring, social media listening, and media intelligence. 

    Key Features: 

    • Media monitoring 
    • Social media analytics 
    • Influencer engagement 

    Pros: Full of traditional and social media monitoring, Complex analysis and detailed statistics, and Fully configurable widgets. 

    Cons: It’s expensive, and some features may not be easy to use if the user does not undergo a stringent training program. 

    This list of the best brand monitoring tools provides not only the applications’ features but also their pros and cons for your convenience. From small-scale brands to established ones, if you are still not using a brand monitoring tools, then understand that you are lagging behind the competition. To build a successful brand, you must be one step ahead of your competitors.

    Conclusion

    As the online world grows more complex, we cannot deny the importance and necessity of brand monitoring tools as your brand’s protectors. In today’s quick and dynamic world, these tools are of great importance to stay alert to any circumstances that may affect your business, especially your public image. 

    From forwarded alerts to detailed analysis, they enable you to shield and enhance your brand in perceiving the eyes of the target market. 

    So, when exploring a range, do not forget that the tool must be chosen based on the specific problem to be solved. 

    For any brand, whether a new start-up or a large corporation, it is a must, not a choice, to embark on brand monitoring tools in the current market. So, equip yourself with the best tools possible to empower your brand’s online presence. 

    FAQs

    What are brand monitoring tools?

    brand monitoring tools capture coverage, mentions, and sentiments shared about brands throughout the Internet. They assist brands in monitoring their image, understanding consumers’ attitudes, and discovering areas of interest within social media platforms.

    How do I choose the best brand monitoring tools for my business?

    Coverage, monitoring, simplicity, reporting, and costs can be compared. It evaluates your business requirements, checks for feedback, and offers to select the best solution.

    What are the benefits of using a brand monitoring service?

    Brand monitoring services are essentially about risk mitigation, competitive advantage management, and gaining valuable information regarding strategic business execution. These services enable brands to stay competitive within the market and address customers’ feedback.

    Can small businesses benefit from brand monitoring tools?

    Yes, using the brand tracking tools is beneficial for the brands of all sizes. With these tools, brand’s online reputation can be easily handled and it islo improves customer relation

  • Critical Points of Web Design’s Effect on SEO

    Critical Points of Web Design’s Effect on SEO

    Everyone loves seeing their company become a brand. Everyone hustles to make their business websites at the top of search engines. Today, more than half of the audience is the public sitting online. It’s essential to be in front of them. Today everyone is juggling to make their websites at the top. Everything is done towards acquiring the top position on search engines, from hiring the best copywriter for their website to the Seo-based content writer. 

    But do you know your website design consists of half of the SEO? It means your website design allocated your mark to the search engine. Many people think that website structure also has little importance when they start with a website. But in reality, website structure affects the SEO algorithm too. So here are four ways in which your website structure affects SEO  and your rank on search engines.

    4 Points of Web Design’s Effect on SEO

    1. URL Structure

    URL is one of the most critical aspects of your website. URL structure may look like one of the most basic but one of the bases of SEO Newcastle. It is one of the most critical factors in SEO algorithms. Your domain and URL structure decide whether you will present to your target audience. Many website designers need to remember to add SEO elements to the URL. URL should consist of the best domain, an easy-to-read structure by the user, and consists of the primary keyword to attract the audience. URL is the building block of SEO, so make sure you give importance to URL structure. 

    2. HTTPS or HTTP2

    No one gives importance to all these small details. Still, all these small details become a big part of SEO algorithms and affect your position in search engines. HTTP ensures your website security. No one loves to go to unsafe websites. HTTP boosts your credibility by giving your consumers a sense of security in your website. There are almost 65% of websites which are using HTTPS. Https doesn’t only help you to crack SEO algorithms but also helps you with many things:

    1. It gives a better user experience to consumers
    2. It gives a sense of security to customers that their data is protected and safe
    3. You also can avail of AMP implementation, which is only enabled once you have HTTP security.
    4. It also helps you upgrade your data in google analytics.
    5. Internal linking

    Internal linking has nowadays become important. If your audience wants to stay on your pages, you must make a labyrinth in your website. Navigation is essential on your website. Make sure your pages are interlinked together so that if someone wants to see something, they can see other related posts too. 

    Many interlink different genres and niche articles together, breaking the SEO algorithm. According to the SEO algorithm, it should take only three clicks to find any given web page on your website. The website should have a clear search box with all the navigation details. Make sure each page is attached to the other by a link. It would be easier to crawl if your ages were linked together. 

    Internal linking gives you a higher rank on search engines and maximizes the user experience of the audience landing on your website. Make sure all the content pieces, older and newer, are linked back together so once a user lands on your website, it is easy for them to operate it.

    3. Duplicate Content

    SEO doesn’t rank duplicate content on the website. Make sure your content is unique and non-plagiarised. Google search console is the best way to find duplicate content. SEO algorithms hate the same content, so make sure your website has unique pieces. Your audience is there to read a unique article. They want something different from what is already written somewhere else. Try to better the user experience and produce unique yet informative content for your website.

    4. Speed and Performance

    In the era of 5g, everything is non-stop. People need more patience. There are already thousands of competitors in the market. Make sure your website and images load faster so customers can start immediately. A slow website tests customers’ patience and gives the audience a bad user experience. So Seo algorithm ensures that the speed and performance are great if your website takes time so that it won’t show it to users.

    So speed and performance are such critical points. Make sure you optimize your website and images to load faster and maximize user experience. 

    Final Thoughts

    Make sure your website is organized logically and most relevant for your visitors and organization for the most remarkable SEO results. Make sure the architecture is readable by search engines. Talk to your web developers while they are building it, not after. Planning forward for future material is crucial, even at the planning stages of a site.

    The impact of website structure on SEO is clear to discern. Ensure your web page structure and appearance are in sync so that your SEO efforts start and end successfully!

  • How to Get Amazing SEO Results With These 4 Simple Steps

    How to Get Amazing SEO Results With These 4 Simple Steps

    Overview of SEO and How to Get Started

    SEO is the process of optimizing your website or blog for organic search engine results. It is a long-term strategy that requires patience, research, and planning. There are many ways to get started with SEO. You can start by following these five steps to learn what you need to do in order to succeed. Plan and Create Your Website-While most people create their website, you will want to plan it out first.

    This includes creating the content that is on your site, optimizing it for search engine results and creating a user interface that is easy to navigate. Create Content-Content is King. You need to have engaging articles that are not just about what you are selling, but about topics that people are interested in. This means you will need to create content around those topics to increase your website’s chance for success. Optimize for Search Engines-Search engines like Google and Yahoo know how to find websites that are not optimized for the best ranking potential.

    Let’s Know the 4 Simple Steps to Get Amazing SEO Results:

    1. Quality Link Building

    In this article, we will provide you with a detailed overview of what is link building and the importance of it. Link building is not just about getting backlinks to your website. It is about creating content that users want to share on social media. It is about increasing your reach on search engines and making sure that people are aware of your brand. Link building has been around for a long time but it has evolved over the years. In the past, link building was mostly done manually by creating content that was relevant to the target audience.

    Nowadays, there are many tools available which make it easier for marketers to build links in a more efficient way. The importance of link building lies in the fact that it is one of the most powerful ways to drive organic search traffic and get your brand noticed by people. When done correctly, it can boost brand awareness, increase click-through rate (CTR), and ultimately generate more revenue from sales. Link building is nothing new to marketers. It has been around for a while and has evolved over time. The importance of link building lies in the fact that it is one of the most powerful ways to drive organic search traffic and get your brand noticed by people. When done correctly, it can boost brand awareness, increase click-through rate (CTR), and ultimately generate more revenue from sales.

     2. Target “Category Pages”

    The category pages are the most important parts of any website. They are usually the first thing that visitors will see when they visit your website. They are the “home page” of your site and should be designed to provide a good first impression. Why should you Target “Category Pages”?

    • They are a crucial part of any website, so they need to be optimized for SEO and conversion.
    • They have high traffic, so they need to be optimized for conversions and conversions per visit.
    • They have high competition, so they need to provide value in order to stand out from the crowd.
    • They are usually the first thing that visitors will see when they visit your website.
    • They are a crucial part of any website, so they need to be optimized for SEO and conversion.
    • They have high traffic, so they need to be optimized for conversions and conversions per visit.

    3. Optimize Your Meta Data

    Meta data is the data that is generated from digital content. It includes information such as keywords, titles, descriptions, authors, and so on. It also includes data from social media platforms like Facebook and Twitter.

    Meta data helps to improve your website’s ranking in search engines by providing a better understanding of what users are looking for when they search for your website. Therefore, optimizing your meta data will help to improve your website’s ranking and increase the visibility of your website in search engines.

    The meta tags are divided into two groups: header tags and body tags.

    Header Tags: These include the title, description, keywords, and robots.txt file (if you have one).

    Body Tags: These include the date of creation, author name, language of content, site address, etc. Meta Tag Keywords are important to improve your search engine ranking.

    Keywords should be placed in the head of your pages so that they can be easily found when someone is in the process of typing them into a search engine.

    4. Use Modern Marketing Strategies in Your SEO

    The digital marketing world has changed dramatically over the past decade. The Internet has made it easier for consumers to access information and make decisions.

    In order to stay competitive in the market, businesses have had to adapt their marketing strategies accordingly. This includes rethinking their SEO strategy and utilizing modern marketing tactics like content marketing, social media advertising, and search engine optimization.

    If you want to learn more about SEO Strategy check Omega Institute, Nagpur. They are providing digital marketing course in Nagpur. where they have covered topic like SEO, SEM, SMM and many more.

  • 5 Tips To Increase Web Traffic

    5 Tips To Increase Web Traffic

    Search engine optimization, commonly known as SEO, is the process of making sure your website appears on the first page of search results on popular search engines like Google and Bing. Ranking highly on search engines will increase traffic to your web, which in turn leads to more sales or signups on your site. We’ve compiled some expert tips to help you rank higher on search engines, including Google and Bing.

    1) Update Regularly

    Write great content with a purpose. Content should not only be functional but tell the story behind your business or what you do best. For example, a bakery might talk about its day-to-day operations and then post recipes as well. Creating blog posts is a great way to reach new potential customers and connect with current ones on topics that interest them.

    Monitor your web analytics monthly for trends and changes. If traffic is going down, there could be several reasons why – the economy, seasonal fluctuations, and bad marketing campaigns. However, if it’s gone up by 20% year over year consistently, it’s likely due to good SEO work. Try taking a break from writing posts for a few weeks to see if your site will recover.

    2) Provide Useful Information

    SEO services have always been the answer for websites trying to rank higher on the search engine. Depending on the competition and the site content, some companies might need more help than others. Here are 5 tips that will help a website increase its web traffic and rank higher on Google.

    -Know Your Target Audience: It is important to identify what kind of audience you are targeting and how best you can reach them. Once that is established, your marketing message should be adjusted accordingly. For example, if you know your target audience spends a lot of time online reading blogs, then it would make sense to include links within your blog posts.

    -Create Interesting Content: If readers find your content uninteresting or irrelevant. They won’t visit again and share it with others either. Make sure all content is updated regularly with fresh information (at least once per week) as well as engaging visuals and videos when possible.

    -Promote What You Do Best: Make sure all potential customers know about the benefits they get by working with you over other providers or similar businesses.

    3) Have Good Design – Web Site

    1. Use descriptive titles and headings for your blog posts. Every blog post should have a unique title that is catchy and concise. Every header should clearly define the post it’s leading into. Titles like I Need This! or I Found This Site Today are vague and uninteresting, but titles like How I Get the Best Deals on New Products or The Four Unspoken Rules of Teaching That Resulted in My High Success Rate capture your reader’s attention and interest them enough to want to read more about it.

    4) Use Keywords but Don’t Overdo Them

    1. Creating backlinks and connecting with other bloggers on the same topic as your blog is a good way to expand your web presence. Interacting with others, referencing their blogs in your posts, and linking to their blogs can all lead them to reciprocate.

    2. Adding keywords to the content of your blog posts is another way that can help increase traffic and search engine rankings for your website. You don’t need that many keyword phrases but you should sprinkle them throughout the content. So they will appear organically on Google search results pages. When someone searches for topics that are relevant to what you are blogging about.

    3. Implementing plugins and extensions for things like Twitter, Facebook, or Instagram feeds in your site’s sidebar or footer area is also a great way to get more exposure online. Many people turn to social media websites like these because it’s easy to connect with friends, family members, coworkers, etc. This leads to sharing links on these sites; this creates more traffic for your blog!

    5) Plan Your Content Strategically

    If you are looking for an SEO company to assist with your digital marketing and you are located in Mohali, India, then read this blog post. This post will provide five tips for web traffic success. This includes: identifying the keywords that match your business’s target market. Understanding what Google is and how it affects search engine rankings. Use long-tail keywords to rank higher than your competitors. Make sure that every page of your website has at least one keyword or keyword phrase on it. Optimizing the headings and subheadings on each page of your website.

    • You need to identify keywords that match the target market you want. For example, if you own a fashion retail store and want more visitors who like clothes to come in. You would use words like fashion, designer clothing, shoes, etc. The goal is to make it as easy as possible for people who share interests with your store/business to find you when they’re searching online.
    • Understanding what Google is and how it affects search engine rankings can help increase web traffic by understanding. What ranking factors are important (e.g., backlinks)? You can find out more about their algorithm updates by reading. Their blogs or watching videos posted on YouTube by experts such as Matt Cutts (Google’s spam czar). They’ll tell you exactly why some sites have increased in ranking while others have decreased.
  • Raymond Halliwell Talks About the Benefits of SEO

    Raymond Halliwell Talks About the Benefits of SEO

    We all know how important SEO is and why it is such a crucial part of a company’s digital marketing strategy. As technology has made our life easy now day’s people lookup on the internet for anything whether it is for shopping, reviews, locations everything you name that you don’t know about or you want an idea about. Today in this article Raymond Halliwell will tell you about the benefits of SEO. Just like that what your company sells most people will look for products that are similar to make your product pop out above other products you need or should start using SEO. 

    What is SEO?  

    According to Raymond Halliwell, the technique of obtaining traffic via organic or unpaid search engine result pages is known as search engine optimization. When a person searches a specific word, they search your websites looking for words, phrases, documents, images, and lots of things.

    Benefits of SEO 

    1- It Can Give You More Reach and Quality Leads

    A recent study showed that SEO gives you more leads than any other marketing strategy it has a nearly 15% closure rate while other leads only have 1.7% this shows how important SEO is for your company and websites. 

    2- You Can Stay Ahead of Your Competition 

    For example, X and Y are two companies, both of them sell the same items, same price, same quality. X has his website optimized for Search engines but Y does not, given the example what do you think will get more customers? One that appears first on the search engine. If you want to keep yourself ahead of the competition do not ignore SEO and make this your best weapon.

    3- Allows For Quality Traffic 

    If you want more quality visitors to visit your website you not only want to make your website attractive but also you have to optimize your website for SEO. It can undoubtedly assist you in obtaining higher-quality visitors. Keyword research is also important because it allows you to target people that are truly interested in your product. 

    4- It Improves User Engagement Rates 

    You get quality traffic when your site is optimized if the content of your site matches with the content searcher is searching they will spend more time browsing your website that will lead to more traffic to the website, not traffic but quality traffic. The more time the person spends on your website the more he/she will engage with your brand and the more engagement your website will get in is long-term revenue.

    The most common mistake that small businesses do is not optimizing their websites for search engines. If you want to boost your engagement with customers you have to optimize your websites for search engines no one wants to be left behind from their competition so do not ignore SEO. As in the above article, Raymond Halliwell told you about the benefits of SEO. This does not take much time there are many tools you can look up online that will help you to find keywords and will help you to engage more traffic to your website. 

  • How Pertinent is SEO to Google and The Success of Your Website

    Have you ever wondered what makes a web business truly successful?

    Sure, it has to provide the right quality products.

    Of course, the prices need to be reasonable.

    And yes, the content should speak for itself.

    All of these are mandatory for the success of a business. The feasibility of the business model depends on it.

    But there is one thing that is even more important than all of these, and that is exposure. Do you know what that means?

    Exposure for the Online Business

    Exposure is a term that is often used for something harmful, like exposure to radiation leading to sickness.

    However, in the business sense, exposure is almost always positive, and there is undoubtedly no radiation to fear.

    Exposure means visibility for the business and its products. By clarity, what I mean is the count of people, both consumers and potential consumers along with competitors, who are aware of your business.

    The higher this number will be, the higher will your exposure be.

    And all of this will lead to your online business becoming a success story. If you want that, then you might have to change the way your website is designed.

    Don’t worry. I will not be asking you to do an entire overhaul that could mandate credits , instead just a few changes here and there that will not cost you much.

    How Google Plays a Role?

    Before you prep yourself for the change, you need to understand that every online business is somehow connected to Google and being on good terms with the most hyped search engine will benefit you immensely.

    Let us find out how. For this, you would have to think like a consumer yourself.

    Imagine you want to buy something, say a pair of shoes, and you want to buy it online. So, where would look for the perfect pair at the ideal price?

    On Google, I am sure.

    And when you would type men’s shoes on the search bar, it would run its algorithm and find you thousands upon thousands of results to choose from.

    All of the results that Google would display would be relevant to your search since they would have both the searched words, men and shoes. And there would be plenty of ads as well.

    This is how Google works. It identifies the words you typed and relate it to its database to cater to your need. The relevant ads that it finds will earn the search engine millions of dollars.

    Are you getting where I am going with this? Let us shine some more light on this.

    What Should Your Website’s Approach Be?

    Your website will need to capitalise the way Google identifies the user’s search and work it in your favour.

    The same concept has a defined term in business, and that is Search Engine Optimisation or SEO for short.

    SEO helps an online business to maintain exposure on search engines like Google and land on the much-fancied first page of the results. It would increase the traffic on your website because more people would click on it and each click would mean a potential sale for you.

    SEO does all of this through three ways;

    • Knowing the Consumer

    The first and foremost thing that an SEO will do is to know the target consumer and understand he would thing.

    A consumer, majority of the times, writes a question on Google’s search bar, so the SEO starts by fetching these most asked questions and asking the plausible questions yourself.

    Then comes, knowing the trending keywords; these are words and phrases that are the most searched on Google.

    For instance, if you type “how to” on Google, the drop down list will show you the questions that are frequently asked in that aspect.

    • Incorporating the Consumer Needs

    Once you know what the consumer needs and you have your list of trending questions and keywords, you would start incorporating the same in your web pages.

    Why do you need to do this?

    It is because when Google would relate the keywords to its algorithm and find your website as a match, it would display it as the most relevant.

    One thing to remember about the keyword placement is not to overdo it and ruin the natural flow of your content.

    • Creating Backlinks

    Just playing the SEO game on your web pages is not enough; you also need to make the consumer come to you by enticing him through keywords placed strategically on other websites.

    For instance,

    I am reading a blog about travelling. I am only reading because I am interested in travelling and I might have already made up my mind about a potential trip.

    As you may know, travelling is incomplete without hotel stays. So if the SEO had placed a link in that blog related to hotels, there is a high likelihood that I would click on it and reach where the SEO intended me to.

    I might even make a booking through his website if it suits my needs.

    Winding Up

    In the end, all I want to say is that an online business has to know the tricks to master a search engine’s algorithm.

    Once it has that knowledge, success will be as easy as easy loans, meaning a positive change would become apparent overnight.

    And it is Search Engine Optimisation that will help you get to that feat and start SEOing as soon as you can.

  • Great SEO Starts with your Brand

    Great SEO Starts with your Brand

    Do brand matters when it comes to SEO? Or, you can still do great even if you are not a brand or popular yet? It is a debate topic, but today we will try to find the truth.

    Keep reading…

    What is a brand?

    The things that people starting thinking about when they hear the term brand are:

    • Brand Name
    • Logo
    • Colors
    • Fonts
    • Design
    • Look and feel

    Well, these are somehow connected with brand marketing but can’t make brand alone. There are lots of components that make a brand.

    Let’s understand with an example – You are running a restaurant that is best known for cold coffee. The customer who comes to you will not judge you only for your coffee but also the cleanliness, customer service team and staff. All these things will affect your brand.

    The best brand is that when people say good even if you are not around. To establish a strong brand presence you need to think of core values that touch customers deep.

    Is brand a ranking factor?

    Well, no.

    There are no official statements from Google that brand is a ranking factor. Because there is no way to measure brand strength available yet.

    However, strong brands give relevancy and authority singles that google loves. In fact, we have seen popular brands ranking high in search results even if they don’t implement the basics of SEO.

    Google’s recent search quality evaluator guidelines indicate that a positive reputation can be considered as E-A-T. Additionally, having a strong brand seen high click-through rate compared to non-branded websites.

    Define your brand

    There are multiple definitions available on the web on this subject. The one we found impressive is Hubspot’s recently published guide on brand identity for marketers. But there are a few things that you should know.

    What makes you different – This is the first question that you should have answers of. Why would someone choose you over others? Is it your customer service or product?

    In fact, you should look beyond the customer services including the other factors that might be the reason people love to buy from you, not your competitors. Once you get the right answer you can improve that to increase your sales.

    Your unique values – You should be aware of the most important values that your companies provide to its consumers.

    How can you find those core values?

    There is an easy way to find the important values of your organization is to do the card sorting exercise with your entire staff and request them to write the things they like in your organization.

    Keep repeating this exercise until you find the values that best represent your company. The value must not be compromised even if someone pays to change that.

    Your customer persona – Content is king and that even true for SEO. The better you’ll understand your customers the better content you can create. Segment data about your customer including their hobby, joy, fear, and needs.

    Be Honest – Your audience is smart and they can feel if you are telling the truth or lying. Therefore, you shouldn’t spread any message that isn’t true about your brand. You should also be aware of your competitors’ strengths and weaknesses.

    Provide complete information

    When a user searches something on google he wants to look for the solution to a specific problem. As a website owner, it’s your job to understand your customer’s problem and provide them with the right solution.

    Let’s say you are selling a washing machine, then “I need a washing machine” isn’t the problem – it’s a solution to a larger problem.

    Maybe your clients are looking for inverter washing machine or maybe they want to reduce his electricity bills. These problems can be solved with your product but if you are targeting a few keywords around a specific product then you are missing the opportunity to build a relationship.

    Start keyword research with the head term and add other relevant keywords in your bucket. The idea is to create a piece of content that flow information in a manner that helps users to find the right product.

    Don’t limit yourself to Google Keyword Planner, because this tool isn’t built for SEO but for paid advertisers. Instead, use keyword tools like SEMrush or Ahrefs which is consistently improving itself and providing more keyword variations.

    You can find lots of untapped keywords on Quora. To speed up the process use SEMRush tool. Simply put the domain name and search for the seed keywords and it will throw out other related keywords that you may never think of.

    quora com semrush
    quora com semrush

    To learn more about keyword research using SEMrush you follow this SEMrush tutorial. Make sure you add the frequently asked questions when creating content, so you can clear the doubt of your potential clients.

    Brand building and information architecture

    Now you know about your customer’s problem and how to solve them, it’s time to build a website that put it all there. With that, you have two options: First, make changes in the existing website and second is build a complete website and implement all things there.

    Here are some points you should keep in mind for each page of your site:

    • Map out which of your persona’s interest will serve on that page.
    • Which queries they might have at which stage.
    • Internal links other important pages to help them make the right decision.
    • Don’t put all the information on a single page, it might confuse them.
    • Make sure your clients get more than they deserve, it will make them come back again.

    Using this information you can create a website that complete customer journey without making SEO complicated. You are not going to throw some random keyword on each page but assign the right keywords to the right page.

    Though this process can be time-consuming, it’s worth it when you have a long term goal. Relationship building strategy takes time to generate results but the clients you will get will be your loyal fans and they are not going anywhere soon.

  • 7 Things you should know before Stopping work on SEO During Pandemic

    7 Things you should know before Stopping work on SEO During Pandemic

    In such dire and great time where threat looms over life and livelihood, businesses have started to shut down at an alarming rate. Sustenance in such a time of crisis due to very feeble demand has crippled the management and curtailed the revenues heavily.

    SEO Strategy in Covid19

    Online businesses too are suffering a tremendous loss in their traffic as well as their sales and on the verge of shutting down. In such gloomy times, SEO Company USAshould have to comprehend and adopt certain procedures and techniques before entirely shutting down SEO practices.

    Although these are trying times, there will be business winners and losers in this time too, with the distinguishing factor being exceptional and robust Global SEO Strategy. Here are a few things which will give an edge in such testing times:

    • Cash production: Those businesses that have a regulated and un-interrupted cash flow are the ones that will be surviving this economic downfall. Businesses should emphasize developing an opt-in email list through generating demand which could only be developed through paid and organic reach. This reach can be developed by providing original, authentic, and influencing content and appealing email marketing through SEO services from International SEO Agency. This will attract potential consumers and sales can go up.
    • Measurement: In such testing times, the focus should be on spending every penny of money efficiently. If the current audience or the top funnel isn’t performing as expected, the focus should be diverted to a base where consumers have immediate buying intent. Whenever the top funnel prospects seem to have an affable environment for increased sales, the focus can be pivoted. This will certainly help towards efficient expenditure with maximized profits when buyers’ behaviour and the mood is changing.
    • The requirement of products and services: Even though this crisis has killed a major chunk of consumer demand for products and services, it hasn’t diminished to zero. Through proper Global SEO Strategy, this demand can be harnessed to reach customers with the buying intent. It is also very important for those businesses which haven’t been doing SEO and SEM before the crisis, providing them with a much-needed boost.
    • Scarcity of Goods: With people spending cautiously, the requirement of some goods and services have skyrocketed. The biggest example was portrayed by toilet paper. Hence it can be concluded that this scarcity of goods and services, will lead the path for huge sales for businesses having them and their alternatives which could be harnessed through the skills of professionals of the International SEO Agency.
    • Improving reach: With multiple social handles of firms on different platforms to garner an audience for products and services rendered, it’s the time to redesign it on a new level. Social channels which have failed to generate customer/prospect base needs to be shut down after thorough analysis, whereas content on the bustling ones should be refined through the assistance of SEO Company USA.
    • Leverage great content and their creators: With this economic downfall taking a toll on jobs, people with huge talent are back in the market. It is the time to leverage these individuals and firms, for fresh and energized content to boost up the sales and traffic.
    • Things will return to normal: As soon as the pandemic ends, things will return to normal or a new normal. Demand will go up rapidly and sales will skyrocket again. An effective SEO will make businesses the new market leaders in the new world.